Determinant Factors in Predicting Muslim Fashion Purchase Decision: A Case in New Entrants Business

Abstract

This study aims to determine the effect of price, product, promotion, and Islamic business ethics on purchasing decisions in new entrants' Muslim fashion businesses with intention-to-buy as an intervening variable. The indicators used are prices regarding prices, purchasing power, competitiveness, and price comparisons. Data processing is carried out through a quantitative approach with primary data collected through questionnaires with the following techniques simple random sampling with a sample of 90 respondents. Data analysis using SPSS application. Based on research results, it was found that price, product, promotion, and Islamic business ethics significant positive effects on purchasing decisions and intention to buy. As for the price and Islamic business ethics, significant positive effects on purchasing decisions by mediating buying intention, products, and promotions have a significant negative effect on purchasing decisions and cannot be mediated intention to buy. New entrants Muslim fashion businesses must make improvements from each of the determinants of the purchase decision to increase the existence to be more popular.

Islamic Ethics in Business and Finance: Implication for Corporate Governance and Responsibility

“…Furthermore, Islamic business ethics have been found to impact brand credibility, as discussed by (Al-Nashmi & Almamary, 2017), and to influence consumer behavior and purchasing decisions, as evidenced by (Jannah et al, 2022). The research by Musa et al (2020) suggests that Islamic financial institutions can enhance their practices by adhering to Islamic ethical norms, further emphasizing the practical implications of integrating Islamic ethics into business operations.…”

“…Islamic business ethics have been observed to influence consumer behavior, including purchasing decisions, interest in savings products, and organizational commitment (Fakhrurozi et al, 2022;Jannah et al, 2022;Mustaqim et al, 2020). Moreover, the adoption of Islamic business ethics has been connected to higher ethical standards within organizations, shaping them into entities with a solid ethical foundation (Zainuldin et al, 2018).…”

Pengaruh Religiusitas, Dan Harga Terhadap Minat Beli Fashion Halal Dengan Sikap Sebagai Variabel Intervening Religiusitas (Studi Di Kota Kendari Provinsi Sulawesi Tenggara)

“…Dari sinilah akan memunculkan kesimpulan untuk memutuskan membeli atau tidak membeli. Jannah et.al telah mengungkapkan bahwa sebelum konsumen memutuskan untuk membeli maka terlebih dahulu mereka akan melihat produk tersebut (Jannah, Puspita, & Mochlasin, 2022).…”

Compliance Factors of Paying Zakat on Trade for Muslim Fashion Traders at Pusat Grosir Surabaya

“…According to data from the State of the Global Islamic Report 2022, Indonesia ranks third in the world in terms of spending on modest fashion after the United Arab Emirates (UAE) and Turkey. The large number of Indonesians who are Muslim, namely 237 million people (Kementrian Dalam Negeri, 2022), makes Indonesia a Muslim fashion business opportunity and has even become one of the world's Muslim fashion qibla today (Jannah et al, 2022). So that it provides an opportunity for traders to contribute, including Muslim fashion traders in the city of Surabaya, especially those who sell at the Pusat Grosir Surabaya (PGS).…”