DETERMINAN PERILAKU KONSUMEN MUSLIM DALAM BELANJA ONLINE MENURUT PRESPEKTIF EKONOMI ISLAM (Studi Kasus Selama Pandemi Covid-19 Di Kota Surabaya)

Abstract

The outbreak of a virus called covid-19, which first appeared in December 2019, shocked the world because of its very rapid spread. In Indonesia, the disease outbreak first appeared in March 2020, with 11,192 positive cases. With a high enough case, the government is trying to suppress the spread of the virus by making a PSBB policy, which has an impact on behavior change in society, one of which is economic activity. During the pandemic Covid-19, people tended to shop online as a safe solution. This study aims to determine the influence of cultural factors, social factors, personal factors, and psychological factors on consumer behavior in online shopping during the pandemic Covid-19. This type of research is quantitative with explanatory method with a review according to the perspective of Islamic economics. The data analysis technique used is partial test (t), simultaneous test (F) and the coefficient of determination (R2). The results of this study indicate that cultural factors, social factors, psychological factors influence consumer behavior in online shopping during the pandemic Covid-19, while personal factors have no influence on consumer behavior in online shopping during the pandemic Covid-19.

Optimalisasi Produktivitas dan Manajemen Risiko pada Sistem Produksi Aleta Leather Menggunakan Metode House of Risk

“…Penelitian dilakukan di Aleta Leather, Kota Yogyakarta [16]. Metode yang diterapkan dalam penelitian dijabarkan berikut ini:…”

Analisis Perilaku Konsumen Muslim Dalam Belanja Melalui Shopee Saat Pandemi Covid-19 Berdasarkan Perspektif Islam

“…Dengan adanya kebijakan-kebijakan baru seperti ditegakkannya protokol kesehatan dan social distancing menimbulkan perubahan pada perilaku masyarakat sehari-hari, salah satunya yaitu perubahan perilaku konsumen. Dalam perubahan perilaku konsumsi Pratiwi & Fikriyah (2021) menyatakan ditengah pandemi Covid-19 berbelanja menggunakan system online menjadi solusi yang tepat karena selain kebutuhan sehari-hari dapat terpenuhi tanpa harus keluar rumah, belanja online memiliki kemudahan seperti dapat dilakukan dimanapun, dan kapanpun.…”

Perilaku Panic Buying dan Resiliensi dalam Menghadapi Krisis Pandemi Covid-19

“…Keputusan tersebut dibuat dengan mengorbankan hasrat mereka dalam pembelian barang yang tidak terlalu penting. Sedangkan dalam sudut pandang sosial, konsumen lebih condong menghabiskan waktu di rumah untuk melakukan bermacam hal produktif serta beralih pada tren berbelanja secara online, sebab cukup efektif daripada harus berinteraksi dengan penjual di toko offline (Pratiwi & Fikriyah, 2021).…”