Determinan Karakteristik Sosial Konsumen Terhadap Kuantitas Konsumen Daging Sapi Di Kota Medan

Abstract

Beef is one of the meat-producing livestock in Indonesia. However, domestic beef production has not been able to meet the needs due to the population and low livestock productivity. Medan is one of the high consumption of the area will consume beef cattle, this is known from information obtained from consumers, beef sellers and related stakeholders. The sampling method is done by accidental sampling technique that is determining the sample based on the person met by chance or anyone found in the research area that meets the criteria. Samples studied were 96 samples of consumers of beef buyers. The method of analysis is a binomial logistic regression model (binomial logit regression) that uses more than 2 independent variables. The result of the research can be concluded that the estimation result shows that health condition, gender, age, and knowledge influence the quantity of consumer consumption partially. Where this is explained by the results of significance in each variable obtained Health condition 0.001, Age 0.007, Gender 0.012, and Knowledge 0,000 with α of 0.05. Revenue Factors do not affect the quantity of consumer consumption partially, which is explained by the value of significance obtained is 0.140 with α of 0.

Manajemen Produksi Daging Sapi Di Indonesia Dan Skenario Peningkatan: Sebuah Analisis Dampak Untuk Pengambilan Kebijakan

“…Laju peningkatan populasi dan produksi daging sapi potong di wilayah sentra produksi di Indonesia hanya meningkat dalam jumlah kecil antara 1 -1,3% per tahun (Fitri & Handayani, 2020;Hubeis, 2020). Sedangkan konsumsi daging sapi jauh melebihi produksi yang tersedia (Syukri & Fitrianti, 2023;Siregar & Julia, 2017).…”