“…Research on color is very broad and extends to different areas of knowledge, such as marketing and advertising [Gorn et al, 1997, Meyers-Levy andPeracchio, 1995], design in different fields [Baptista et al, 2021, Cyr et al, 2010, consumer behavior [Hsieh et al, 2018, Jalali andPapatla, 2016], psychology [Elliot, 2015, Reece andDanforth, 2017], tourism Egger, 2021], in therapeutic treatments [O'Connor, 2015, Whitfield andWhelton, 2015], and of course, art. His research goes back decades, approached from its perceptual characteristics at the psychophysical level [Berthier et al, 2021, Hsu et al, 2012, Moutoussis, 2015, Stasenko et al, 2014, Xiong et al, 2021, and its link with emotional processes [Elliot, 2015, Elliot and Maier, 2007, O'Connor, 2015.…”