Destination website management: A social constructionist approach

Kanazawa, Flávio Notomi; Lourenção, Marina Toledo de Arruda; Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaína de Moura Engracia

doi:10.1016/j.jdmm.2020.100545

Cited by 11 publications

(16 citation statements)

References 44 publications

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“…Thus, we analyze Instagram native ads of a real Brazilian influencer and conduct a neuromarketing experiment which can contribute to an investigation that is more effective in understating the consumers’ real intention compared to data collection only through interviews once their reliability can be compromised since the participants may have hidden opinions (Koc et al , 2017). While traditional research methods are valuable for understanding conscious choices, neuromarketing provides valuable insights into consumers' unconscious responses (Kanazawa et al , 2021; Kotsi et al , 2018). The eye-tracker is one of the neuromarketing tools (Oliveira and Giraldi, 2017).…”

Section: Discussionmentioning

confidence: 99%

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

Rocha

Lourenção

Teixeira

et al. 2023

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Purpose This paper aims to analyze the visual attention, transparency perception and attitude of Brazilian women from generation Z toward sponsorship disclosures with a different number of text messages used in native advertisements made by a digital influencer. Design/methodology/approach A quantitative and multi-method experiment was conducted through a within-subjects experimental design with 149 women. The eye-tracker assessed visual attention and questionnaires measured transparency perception of sponsorship and attitude toward native advertisements. To analyze eye-tracking and transparency perception data, Friedman’s analysis of variance was used. Structural equations were modeled for analyzing attitude data. Findings The quantitative results indicate that disclosures with a single textual message obtain more visual attention than multiple textual messages. However, sponsorship disclosures with multiple textual messages obtain the best transparency perception and generate a better attitude toward native advertisements. Research limitations/implications This study extends the theory by investigating the relationship between visual attention to sponsorship disclosure with a different number of textual messages and the target audience's responses to them. Practical implications The analysis of Brazilian generation Z women's responses to native ads might contribute to companies, marketing professionals and digital influencers obtaining great visual attention, transparency perception and attitude toward ethical and transparent ads to this audience. Originality/value To the best of the authors’ knowledge, this is the first study to analyze Brazilian generation Z women's visual attention, transparency perception and attitude toward sponsorship disclosure with single and multiple textual messages in native advertisements.

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Section: Discussionmentioning

confidence: 99%

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

Rocha

Lourenção

Teixeira

et al. 2023

Self Cite

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“…The elements to compose SBIM model were selected through a systematic literature review, which is defined as a type of review that 'seeks to search for, appraise and synthesis research evidence systematically, often adhering to guidelines on the conduct of a review' (Grant and Booth, 2009, p. 95). Thus, Figure 3 presents the process of systematic literature review employed in the present study based on the study by Kanazawa et al (2021). Some steps were followed to develop the model, as described:…”

Section: Development Of the Sustainable Brand Identity Model (Sbim)mentioning

confidence: 99%

Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector

Caldana

Lourenção

Krüger

et al. 2021

BIJ

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PurposeThis study aims to develop a sustainable brand identity model to help organizations align their managerial practices to sustainable development goals (SDGs) and examine its applicability for a Brazilian electrical sector company.Design/methodology/approachA systematic qualitative review of the literature was carried out to provide a theoretical basis for the attributes chosen to compose the sustainable brand identity management (SBIM) model. To apply the model, the authors collected the data from internal and public domain documents, semi-structured in-depth interviews and non-participant observation of the company's work environment.FindingsThe first SBIM model was developed. The Brazilian power sector company implemented sustainable actions related to most of the models' attributes, contributing to the SDGs. A research agenda was presented.Research limitations/implicationsThe theoretical contribution is provided toward brand identity and sustainability literature with the sustainable brand identity model development and the conceptual explanation regarding its attributes.Practical implicationsThe practical implications are provided from the model application to an electrical company leading to some managerial suggestions that might be used to companies willing to align their practices to sustainability.Originality/valueThe studies on SDG and brand identity models were analyzed in order to create the first SBIM model. This article extends the concept of the brand identity of marketing theory by linking its core to sustainability actions, so far not addressed in academic studies.

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“…The large number of digital channels, their mutual interactions and synergy clearly show that the management of media presence requires speed, flexibility and 24/7 presence. In such an environment, one cannot create ad hoc elements of brand identity, and all messages should be carefully managed (Kanazawa et al, 2021). Here the authors can mention the example of Germany.…”

Section: Conclusion and Summarymentioning

confidence: 99%

Logo as a Tool of European Union Countries’ Destination Branding

2021

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Developing a coherent and comprehensive brand of a country is of vital importance for a destination in the contemporary global world. There seems to be a recognizable gap in the literature regarding the application of visual signs practiced in country branding. The subject of the study: The research identifies the logos of the European Union countries used in place branding. The purpose of the study is the exploration of the logo content from the senders’ perspective, i.e., the structures and organizations responsible for the country branding. There are many reasons why logos are used in place branding practice. The authors decided to focus on the logo as a form of controlled and projected message communicated via media and ICT. Cognitive gap: The research conducted so far has focused on the reception of logos by the recipients. The presented research attempts to examine the visual message contained in logos from the senders’ perspective. Research methods and data collection techniques: The content analysis method was used to study the visual identity of the countries. The authors collected logos and scrutinised them using Beyrow and Vogt as well as Mollerup’s taxonomy. The results of the study illustrate how governmental institutions, which are responsible for country branding, portray countries using visual identity on the Internet, social media, and their own media.

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Destination website management: A social constructionist approach

Cited by 11 publications

References 44 publications

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector

Logo as a Tool of European Union Countries’ Destination Branding

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