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The implementation of green supply chain management practices, such as green purchasing and cooperation with customers, presents several challenges, often due to a lack of green training. In order to analyze the relationship between green training and green supply chains, a survey of Brazilian firms with ISO 14001 certification was conducted. The main characteristics of green training in the sample were also explored. The results indicated that green training is positively correlated with the adoption of green supply chain practices in green purchasing and cooperation with customers, confirming the study's main hypothesis. The research results also indicated that green training tends to help firms improve their green supply chain management to cooperate with customers and implement green purchasing. This work extends the current literature by showing that employees' green training content and requirements for greening suppliers should be further aligned. This alignment should also involve cleaner production priorities built up through customer cooperation. As a consequence, firms will reach internal environmental targets and achieve external environmental improvements (such as through having greener suppliers). Finally, we also discovered the main characteristics of green training that can galvanize green supply chain management, including the following: green training topics that are appropriate and current for company activities, green training contents created through a systematic analysis of training gaps and needs; and employees who receive green training and have the opportunity to apply green knowledge in everyday activities.

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PurposeIn the past, simply fulfilling economic performance alone was critical to ensuring the success of companies and their shareholders, but this traditional perspective is not compatible with society's current demands, as there is increasing social pressure on organizations to become more sustainable and reduce impacts on the environment, promoting sustainable results in their business processes. In this context, the specialized literature states that human resources management (HRM) is considered a central aspect for building sustainable organizations, in particular, the area of green human resources management (GHRM). Thus, this study analyzes the relationship between GHRM and corporate social responsibility (CSR) in Brazilian companies. Company's age, size, ISO 9001 and 14001 certifications are the control variables.Design/methodology/approachThe authors adopted a quantitative approach in conducting the survey. Four waves of email were sent to HR and CSR managers from 853 Brazilian companies from the metallurgical, automotive and chemical industries. In total, 79 questionnaires were fully answered, higher than the minimum sample calculated by the G*Power 3.1 software, which corresponds to a return rate of 9.26%. For the analysis of the results, the partial least squares method was used.FindingsThis research identifies that GHRM practices, in fact, positively influence CSR practices. The findings evidence that practices of performance evaluation, teamwork and recruitment and selection are the most important for a better CSR performance. The research results indicate that the “ISO 9001 certification” control variable also has a positive and significant effect on CSR and that the size of the company, the age of the company and the ISO 14001 certification, in the analyzed sample, were not relevant (as control variables) for CSR.Originality/valueCurrent literature highlights the gap between GHRM and CSR. This relationship is not explored in Brazil. The study uses a new theoretical model, and it fills the gap identified in the literature. This paper brings important theoretical and managerial contributions. It is the first in the literature to show, in an empirical way, the positive relationship between GHRM and CSR, contributing in an original way to the state of the art of the GHRM and CSR theme. In addition, this research adds empirical evidence on GHRM and CSR in Latin America/South America/Brazil.