Destination Successes Factors for Millennial Travelers Case Study of Tanah Lot Temple, Tabanan, Bali

Abstract

Millennials are a popular term to replace the term Generation Y (Gen Y). There are 2.5 billion millennials worldwide. They have contributed to business travel, and tend to spend most of their expenses on travel and vacation, driven by future travel trends. This research conducted to shape the success factor of the destination for millennial tourists, where the destination of Tanah Lot Temple is used as a case study, which is quantitative research, using survey design and purposive sampling. There are 160 millennial tourists as respondents (who are visited Tanah Lot Temple). The instrument used was a questionnaire with a Likert scale, and the data were analysed using descriptive statistics and factor analysis. This research has indicated that there are nine (9) main factors that shape the success factor of the destination for millennial tourists. The nine main factors are: Millennials interested in traditional costume guides and officers, believe in social media reviews, Millennial will add several/more days to enjoying the destination, The layout of the souvenir shop, buildings, temples, parks, and the others building should support sustainable practices. A millennial will invite parents and closest friends for visiting destination. The experience in destination worth it with or even more than spending, and meet the expectations. The facility of destination affected millennials during visiting. Millennials are interested in the culture at the destination. Traveling is a necessity for Millennial. This research model has an accuracy of 71% on the error rate of 5%.

The Development of Historic Tourism Strategies Based on Millennial Preferences: A Case Study of Semarang Old City, Semarang, Indonesia

“…Indonesia is very rich in tourist destinations which are spread throughout the country and those in Bali have always been the favourite of tourists such as the Tanah Lot Temple. One of the success factors of this destination has been reported to be reviews made by millennials on social media (Pramono et al, 2020), and this shows their significant power in promoting tourist destinations. This, therefore, means they are drivers of the current tourism market (Ketter, 2019).…”

Discussion of Agile Software Development Methodology and its Relevance to Software Engineering

“…b. Adaptable If the requirements are properly defined and do not change, heavyweight techniques for software estimating and project planning perform effectively. However, most projects' needs vary over time, necessitating the use of methods that can adapt to changing requirements [12]. Because changes are the rule, not the exception, agile methodologies allow for a quick reaction to requirement changes.…”

Exploring the generational influence on social media-based tourist decision-making in India

“…So, it can be said the younger generations have greater affinity towards social media in terms of both use and creation, while travelling (Rodriguez, 2009; Yoo and Gretzel, 2011; Zickuhr and Smith, 2011). They use it as a tool for expression of their expectations and desires from travel, which has been studied at length previously (Gotardi et al , 2015; Komboj and Sharma, 2016; Lim, 2016; Starčević and Konjukuśić, 2018; Lončarić et al , 2019; Pramono et al , 2020). Seniors and the boomer generation are considered to be not indulging in activities such as online photo sharing in comparison to their younger counterparts (Yoo and Gretzel, 2011).…”