Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

Abstract

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

Pengaruh Acara Pariwisata Olahraga, Citra Destinasi Halal, Dan Nilai Yang Dirasakan Terhadap Niat Berperilaku Wisatawan Untuk Berkunjung Kembali, Merekomendasikan Kepada Orang Lain Dan Positif Wom

“…Ada konsensus untuk memberikan bukti bahwa kualitas event, dan khususnya elemen inti, adalah variabel kunci karena secara langsung memprediksi behavioral intentions peserta (Milovanović, et al, 2019). Jeong, Kim, & Yu (2019) menunjukkan manfaat kualitas event dalam penelitian yang bertujuan untuk lebih memahami dan memprediksi perilaku wisatawan, sedangkan penelitian sebelumnya hampir secara eksklusif mempertimbangkan citra destinasi dan kepuasan wisatawan sebagai penentu niat perilaku.…”

“…Hasil penelitian (Milovanović, et al, 2019) memberikan bukti bahwa citra destinasi adalah variabel yang tidak boleh diabaikan oleh pembuat kebijakan ketika memutuskan di mana acara harus direncanakan. Itu ditunjukkan bahwa destination image mempengaruhi baik secara langsung maupun tidak langsung pengembangan niat perilaku, yang diukur dengan niat atlet untuk mengunjungi tujuan di masa depan dan mengembangkan kata-kata positif dari mulut ke mulut.…”

“…Jin, Lee, & Lee (2013) menemukan bahwa eventmemiliki pengaruh positif terhadap behavioral intentions, berlaku untuk konteks event sport tourism. Event Sport Tourism memiliki peran penting di dalam memunculkan niat berperilaku berkunjung kembali wisatawan (behavioral intentions to revisit) karena mampu memberikan pengalaman kepada wisatawan yang mengikuti event maupun penonton dari event tersebut.Selanjutnya, penelitian (Milovanović, Matić, Alexandris, Maksimović, Milošević, & Drid, 2019) memperkuat pentingnya kualitas event, karena secara langsung memprediksi behavioral intentionswisatawan. Jeong, Kim, & Yu (2019) menunjukkan manfaat kualitas event dalam penelitian yang bertujuan untuk lebih memahami dan memprediksi niat perilaku wisatawan.…”

Theoretical foundations of the institutional support for the innovative development of tourist sports and entertainment destinations

“…In general, it has been proven that the main aspect of the quality of a sporting event directly affects the behavioural intentions of visitors to the SED, while the quality of the destination itself partially mediates the relationship between the image of the destination and the behavioral intentions of potential tourists. The quality of a sporting event is related to the development of loyalty to the destination [12].…”

An application of the sports logistics framework: the case of the Dallas Cowboys

“…The majority of available research in sports event management centers on marketing-related aspects, for example fan relationships (Marques, Nobre, & Gordon, 2018), sponsorship aspects (Olson, 2010), ticket pricing and consumer options (Sainam, Balasubramanian, & Bayus, 2010). Other studies investigate the legacy of sports events (Collins, Jones, & Munday, 2009;Doherty, 2009;Florek, Breitbarth, & Conejo, 2008;Thomson, Leopkey, Schlenker, & Schulenkorf, 2010;Thomson et al, 2019;Wilson, 2015), the destination image of sport events (Dickson, Misener, & Darcy, 2017;Milovanovi c et al, 2019) or the effects of sport event service quality (Jensen, Haskell, & Larson, 2018;Theodorakis, Kaplanidou, & Karabaxoglou, 2015).…”