Destinasyon Pazarlama Organizasyonlarının Sosyal Medya Performansının Kıyaslanması

Kılıçarslan, Doğuş; Albayrak, Tahir

doi:10.17123/atad.777530

Cited by 7 publications

(5 citation statements)

References 15 publications

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“…In a study conducted by Kılıçarslan & Albayrak (2020) to reveal the relationship between the social media performance of destination marketing organizations and the number of visitors to destinations, Facebook, Youtube, Instagram and Twitter performances of destination marketing organizations belonging to the cities that are in the top ten in Europe in terms of visitor numbers were compared. As a result of the study, among the ten most visited destinations in Europe, London was found to be more active on Facebook, Twitter and Instagram compared to other destinations.…”

Section: Related Studiesmentioning

confidence: 99%

The Role of Central and Local Governments in Destination Promotion: A Review of Social Media Networks

Demirbulat

2023

Süleyman Demirel Üniversitesi Vizyoner Dergisi

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It is obvious today that a new era of communication and interaction has been started through social media networks. For this reason, corporate social media networks and their contents are one of the correct and effective promotional tools that can be used in destination promotion. Based on this situation, the main purpose of the study is to examine the use of social media networks by central and local governments in Trabzon destination, specifically for destination promotion. Within the framework of this purpose, the corporate Facebook, Instagram and Twitter social media accounts of Trabzon destination center and local governments are analyzed with the quantitative content analysis method. As a result of the study, it is determined that Trabzon destination center and local governments do not use social media networks effectively for destination promotion. Additionally, it is concluded that the majority of the promotion-oriented posts on Facebook, Instagram and Twitter accounts are made by the Trabzon Provincial Directorate of Culture and Tourism.

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Section: Related Studiesmentioning

confidence: 99%

The Role of Central and Local Governments in Destination Promotion: A Review of Social Media Networks

Demirbulat

2023

Süleyman Demirel Üniversitesi Vizyoner Dergisi

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“…Instagram Facebook, Instagram and Youtube evaluation form developed by Kılıçarslan and Albayrak (2020) was applied to the section prepared for Instagram while the instagram accounts of the cities were examined in the study. The criteria determined for Instagram consist of the number of followers, the number of followers, the number of posts, likes, comments, the average of likes and the average of comments.…”

Section: Data Collection Process Of the Researchmentioning

confidence: 99%

The Role of Instagram in Destination Branding and Marketing: The Case of Turkey

Ünal¹,

Özsezgin²,

TAŞPINAR³

et al. 2023

JOSHAS

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The almost infinity of the growth potential of the tourism sector, the increasing number of visitors despite all the global variables and negativities, and the economy created by the sector encourage the emergence of new destinations. However, this situation brings with it intense competition. Destinations, on the other hand, actively use many elements, especially social media platforms and tools, in this process to provide competitive advantage. Considering that physical marketing and distribution were preferred more in the past, today this situation has almost turned into the opposite. The sale of touristic products through distribution channels such as agencies and sales offices has now been replaced by e-commerce and social media has become the most used dynamic of this trade has started to use social media actively in destination branding studies and in the promotion of the destination. In this study, it is aimed to analyze the evaluations of ten city destinations, which are accepted as brands in Turkey, through the instagram application, which has reached incredible numbers in terms of usage prevalence in the last ten years. In addition, within the framework of the findings obtained in the study, suggestions were developed on destination branding and marketing.

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“…Nitekim araştırmalar, işletmelerin sosyal medya gönderilerine yapılan beğenilerin ve yorumların hacmi ile sosyal medya yönetimindeki başarıları ve müşterilerinin bağlılığı arasında paralel bir ilişki olduğunu ortaya koymaktadır (Uşaklı vd. 2017;Kılıçarslan ve Albayrak 2020).…”

Section: Sonuç Ve öNeri̇lerunclassified

“…2016;Uşaklı vd. 2017;Kılıçarslan ve Albayrak 2020). Öte yandan turizm işletmelerinin sosyal medya kullanımına odaklanan çalışmalar ya sınırlı sayıda işletmeyi örneklemlerine dâhil etmiş (Leung vd.…”

Section: Introductionunclassified

Situational Analysis of Hotels’ Social Media: The Sample of Five Destinations in Europe

Kiliçarslan¹

2022

Anatolia: Turizm Araştırmaları Dergisi

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Destinasyon Pazarlama Organizasyonlarının Sosyal Medya Performansının Kıyaslanması

Cited by 7 publications

References 15 publications

The Role of Central and Local Governments in Destination Promotion: A Review of Social Media Networks

The Role of Central and Local Governments in Destination Promotion: A Review of Social Media Networks

The Role of Instagram in Destination Branding and Marketing: The Case of Turkey

Situational Analysis of Hotels’ Social Media: The Sample of Five Destinations in Europe

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