DESIGNLAB4U: A Laboratory of Knowledge, Experimentation and Practical Action

Rijo, Cátia; Grácio, Helena

doi:10.1007/978-3-319-94706-8_36

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Graphic-semantic Expression Map1

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2020

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“…It's a methodological map, which will assist the process of synthesis expressive code and also boost the relationship between graphic expression and semantics in design practice". (Rijo 2020, 255) In the "concept" phase, we use an auxiliary tool, called the Expressive Categories Map, develop by Rijo and Sanches (2019) for fashion design students and adapted by Rijo (2018) for graphic design students.…”

Section: Graphic-semantic Expression Mapmentioning

confidence: 99%

Master in Food Design, the Creation of a New Brand Identity

Barradas

Rijo

Galegos

2020

Springer Series in Design and Innovation

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This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.

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Section: Graphic-semantic Expression Mapmentioning

confidence: 99%