Master in Food Design, the Creation of a New Brand Identity

Abstract

This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.