“…Players in the ARG, I Love Bees (ILB) organized themselves into different subgroups, each representing competing theories about story data they had collected, in order to determine the best interpretation and collective plan of action [46,57]. Because of the success with which players collectively operate in many ARGs, they also offer insight into potential designs for collaborative methods and tools that support knowledge organizations and learning communities [8,25,39,58]. By "learning communities," we refer to diverse social groups that emphasize social interaction, active and situated learning [19,71]), and can be formal (e.g., in a school, classroom, or professional organization), or informal (e.g., an after-school club, social media network) [42].…”