Designing Iran Sport for all Model

Javadipour, Mohammad

doi:10.11648/j.ajss.20140203.12

Cited by 2 publications

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“…Furthermore, evidence shows the decrease of physical activity by aging [2]. The result of inactivity and motor poverty is a failure, containing various physical, mental, and social aspects [3]. One in four adults around the world has inadequate physical activity [4].…”

Section: Introductionmentioning

confidence: 99%

Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly

et al. 2021

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Background: Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a nonprofit manner. This study mainly aimed to examine the effectiveness of social marketing in changing the physical activity of the elderly. Besides, this study sought to determine the extent to which the Andreason social marketing criteria have been targeted in social marketing interventions. Methods: This was a narrative review study that investigated social marketing interventions to promote elderly physical activity, during 2000-2019. The scientific databases (Elmnet, SID, Irandoc, Civilica, Medline, ScienceDirect, Google Scholar, Web of Science, ProQuest, and Emerald) were searched between February and March 2019. The searched keywords included physical activity, social marketing, the elderly, social marketing mix, improving physical activity level, social marketing intervention, social marketing campaigns, and the Andreasen criteria. Finally, nine articles entered the study. Then, the mixed marketing components were extracted from the interventions, and six benchmarks of the Andrasen social marketing interventions were analyzed. Results: Most articles employed four components of the marketing mix. No intervention had applied the six measures of the Andrasen social marketing criteria. Also, five studies reported positive behavioral changes. However, other studies have reported no change in negative behavior. According to the evidence gathered in our study, social marketing offers an effective behavioral change approach to increase physical activity in the elderly. Conclusion: The present findings provide the basis for comprehensive and effective social marketing interventions.

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Section: Introductionmentioning

confidence: 99%

Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly

et al. 2021

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Abordagem da teoria fundamentada: revelando novas perspectivas sobre a participação em esportes por meio da realização de eventos no Irã

Khosravi,

Bagheri,

Hasaan

2024

PODIUM

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Objective of the Study: This research aims to examine the impact of hosting sports events on Iranian society, seeking to establish a correlation between event hosting and sports participation across diverse demographic segments.Methodology: Employing a qualitative approach, this study conducted semi-structured interviews with 12 experts. The interview questions were meticulously designed to address the central research question comprehensively. Grounded theory analysis, involving open coding, axial coding, and selective coding, was applied to the collected data, ensuring a thorough exploration of emerging concepts and themes. Originality/Relevance: This research is distinctive in its approach by not delineating boundaries, instead aiming to comprehensively explore the effects of hosting sports events on all segments of the Iranian population. Despite recent political constraints limiting Iran's ability to host major international events, the study critically evaluates the significance of such occurrences and elucidates missed opportunities for societal advancement. The study's focus on diverse demographic segments and its exploration of causal, contextual, and intervening factors contribute to its originality and relevance.Main Results: The study unfolds a nuanced interplay of social, cultural, techno-managerial, legal, economical, and socio-cultural factors, shedding light on the multifaceted relationship between event hosting and sports participation. While recognizing the significance of regular physical activity in promoting overall health, the main results highlight the motivational impact of sports events on individuals' increased physical engagement.Theoretical/Methodological Contributions: The research makes theoretical contributions by developing a coherent framework grounded in the qualitative data, explaining the complex relationship between sports events and sports engagement.

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Designing Iran Sport for all Model

Cited by 2 publications

References 1 publication

Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly

Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly

Abordagem da teoria fundamentada: revelando novas perspectivas sobre a participação em esportes por meio da realização de eventos no Irã

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