This paper proposes a new Power Management Strategy (PMS) for parallel hybrid electric vehicles equipped with Continuously Variable Transmission (CVT). The proposed PMS is established on the basis of Electric Assist Control Strategy (EACS) and Equivalent Consumption Minimization Strategy (ECMS). This control approach is based on maintaining the battery energy within a recommended range, considering the CVT e ciency in selecting the engine operating point, and nding the best power split between the engine and electric motor at certain moments of the driving. In order to evaluate the e ectiveness of this scheme, it is compared with EACS, a modi ed version of EACS and ECMS. It is shown that, in all of the studied driving cycles, the proposed PMS is superior to the considered rival strategies in terms of fuel consumption and, also, HC and CO emissions.