India has experienced huge progress of internet usage in the last decade. However, the progress has mostly been limited to business usage. Research has been undertaken in many aspects of e-business (Routray and Mishra, 2009) and e-tailing, but not in how a developing country looks to develop e-grocery. Thus, research is needed into how a BRIC countries, India, is adopting e-tailing. The main aim of this research was to examine the reasons for the success of the e-grocery market in UK and thereby investigate the feasibility of implementing similar strategies in India. To meet the aim of this research, both qualitative and quantitative methods were used to collect data. Analysis was carried out by comparing both the responses. From this analysis, inferences were made about the feasibility of implementing grocery e-tailing. India is ripe for the full-blown experience of e-tailing. However, it needs growth in the usage of debit/credit cards, banking facility, etc. and a change in social behaviour.Biographical notes: Kaushik V. Pandya has been Researching and Teaching in Higher Education since 1986. He graduated with BSc (Honours) from the University of Warwick and PhD from Teesside Polytechnic (CNAA award). He has supervised research students at various levels. He has over 50 publications to his name at national and international levels. His research areas include operations management, knowledge management, e-business, management of sustainable sources and related areas. He has worked as an Academic at various