Business models in digital form in India: the government contribution and the road ahead

Khurana, Reema; Routray, Susmi

doi:10.1504/ijicbm.2011.042326

Cited by 3 publications

(2 citation statements)

References 23 publications

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“…The study reports a sequential growth in the months following demonetisation. Indian government’s policy push in promotion of digital business models is working as a driving force in developing the economy (Khurana and Routray, 2011). The National Electronic Fund Transfers (NEFT) increased in its value by 23 per cent in contrast to the last year growth of 14 per cent.…”

Section: Introductionmentioning

confidence: 99%

The mediating impact of demonetisation on customer acceptance for IT-enabled banking services

Nagdev¹,

Rajesh

Misra

2019

IJOEM

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Purpose The purpose of this paper is to explore the mediating role of demonetisation in the usage of IT-enabled banking services (ITeBS). The study extends the theory of technology readiness (TR) (Parasuraman and Colby, 2015) by incorporating the behavioural intention and actual usage of ITeBS. Design/methodology/approach Based on the theory of TR and encompassing the impact of demonetisation, the study examines the functional relationship of TR, behavioural intention and actual usage. Structural equation modelling and mediation analysis are applied on a data set of 474 usable responses. Findings The study confirms that TR is a significant factor in customer’s intention to use ITeBS. The demonetisation variable fully mediates the relationship model, which implies a significant finding in the consumer acceptance literature. Practical implications The result of this study proposes three major implications. Primarily, the banks should focus on providing simple and user-friendly ITeBS interface and its uninterrupted access. It is necessary to educate the customers by giving them a trial of the service. Furthermore, social media platforms may be utilised as an effective and efficient tool to resolve customer complaints. Originality/value This study is first of the attempts to investigate government’s digital push in the technology adoption literature. The results indicate significant influence of demonetisation on the usage of ITeBS.

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Section: Introductionmentioning

confidence: 99%

The mediating impact of demonetisation on customer acceptance for IT-enabled banking services

Nagdev¹,

Rajesh

Misra

2019

IJOEM

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“…The primary reason for the, success of client server systems was the declining telecommunication costs (Cassivi et al, 2005). As the technology advanced (microprocessors became cheaper and more efficient) client Sustainable global business model server solutions emerged as the way business was being done, also due to the lowered cost of telecommunication and global stance on making the telecommunication services rampant, the internet became the business hub (Cassivi et al, 2005;Khurana and Routray, 2011). 1990s provided testimony to the above fact when numerous dot com companies were listed (Mekikian and Roberts, 2009a, b).…”

Section: Literature Survey 21 It Outsourcingmentioning

confidence: 99%

Need for sustainable global business model in software outsourcing

Jain

Khurana

2013

Business Process Management Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to study sustainability of the global business model of software outsourcing with perspective of Indian vendors. Design/methodology/approach -In order to obtain results as per the stated purpose, the authors have done an extensive literature review search in the e-journals databases: ABI/INFORM Complete, EBSCO Business Source Complete, Emerald Management Xtra and Science Direct. Over and above these databases and journals, NASSCOM reports, survey and some books were also referred for literature review. Finally 59 references listed at the end of the paper were used for the stated purpose. Findings -The paper studies trends in software industry and outsourcing models, which Indian vendors are offering to their global clients. Each model is evaluated analytically for its advantages and shortcomings subsequently the paper concludes by stating the need for a sustainable global business model in software outsourcing from Indian perspective.Research limitations/implications -The paper studies business of software at a global level and subsequently narrows its focus on the models being provided by the Indian vendors. It identifies need for a sustainable model to be used by the Indian vendors; the limitation of the paper is it concludes with the need identification and is from an Indian vendor perspective. The needs identified can be further used as a basis for hypothesis formulation, questionnaire design, data survey and analysis so that blue print of the proposed model can finally emerge, also the study can be expanded to include global vendors. Practical implications -The following paper analytically studies current trends in global business of software sourcing, and identifies pros and cons of the models adopted by Indian vendors. It identifies the need for a sustainable global business model for software outsourcing; in case the need is fulfilled it will definitely add value to India as a software sourcing destination and lead to more revenue generation which will eventually culminate into a large-scale and long term economic and social impact. The study also has several research and public policy formulation implications. Originality/value -Th...

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