Designing a University web site by considering users' emotion and using Kansei engineering

Noori, Fatemeh; Zadeh, Sahar Shamsi; Kazemifard, Mohammad

doi:10.1109/cogsci.2015.7426668

Cited by 10 publications

(4 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Thus, although there are some publications related to website design for some countries in the world, there are no publications specifically for Turkish universities. For example, a study of university website using Kansei Engineering was conducted by (Noori et al, 2015). In this study, the websites of 12 universities in Iran were examined and the websites with the best web portal application were determined (Noori et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

“…For example, a study of university website using Kansei Engineering was conducted by (Noori et al, 2015). In this study, the websites of 12 universities in Iran were examined and the websites with the best web portal application were determined (Noori et al, 2015). Another university web design study was performed by Bakaev et al (2016), who made an emotional analysis of students in an experimental Figure 1.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

An approach to website design for Turkish universities, based on the emotional responses of students

Abdi

Greenacre

2020

Cogent Engineering

View full text Add to dashboard Cite

In this age of advanced technology, every university has a website to endorse their programs and encourage students around the world to join one of their faculties. However, universities give less attention to meet the users' demands for visually attractive websites that satisfy their emotions. This study proposes a Kansei Engineering approach based on human emotion to identify elements of website design that are emotionally appealing to 18-37 year-old students in Turkish universities. A total of 22 Kansei words and 9 sample websites of Turkish universities were selected for the study. The sample consisted of 172 students, who were asked to evaluate the selected websites using Kansei words. A five-point semantic differential scale was used to evaluate the relationship between website elements and the Kansei words. The multivariate statistical methods factor analysis and partial least squares regression were used to implement the Kansei approach. The results displayed that Kansei Engineering methodology and multivariate statistical analyses played a key role in designing an attractive website in order to satisfy student's emotions. It also showed that a pleasant university website should have top menu, small header size, logo on the left side and so on.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

An approach to website design for Turkish universities, based on the emotional responses of students

Abdi

Greenacre

2020

Cogent Engineering

View full text Add to dashboard Cite

show abstract

“…To elicit positive emotional response from the users, web designers need to identify users' affective needs. Studies have reported that users' emotional needs can be linked and translated into design elements that are able to trigger emotional engagement [8,9]. However, the major challenge lies in understanding users' emotional needs and transforming these needs into design features that create an 'emotional bridge' between the product and the user [10].…”

Section: Introductionmentioning

confidence: 99%

“…Due to the influential nature of the emotion-evoking web designs, a recent study [1] employed Kansei engineering technique on user interface design for higher learning institution website in Malaysia. The study was inspired by previous research on Kansei engineering technique on web design for e-learning [12], e-commerce [13], job hunting sites [11], student blogs [6], university departments website [3] and university websites [9]. The study [1] attempted to elicit users' emotions by incorporating emotion-inducing elements in a higher learning institution website.…”

Section: Introductionmentioning

confidence: 99%

Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Turumugon

Baharum

Nazlan

et al. 2019

IJEECS

View full text Add to dashboard Cite

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users

show abstract

An Affective Design Guideline to Optimize Higher Institution Websites

Taharim

Zainal

Lim

2018

Advances in Intelligent Systems and Computing

View full text Add to dashboard Cite

Designing a University web site by considering users' emotion and using Kansei engineering

Cited by 10 publications

References 2 publications

An approach to website design for Turkish universities, based on the emotional responses of students

An approach to website design for Turkish universities, based on the emotional responses of students

Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

An Affective Design Guideline to Optimize Higher Institution Websites

Contact Info

Product

Resources

About