Design, User Experience, and Usability. Web, Mobile, and Product Design

In this paper significant studies will be reviewed about the usability issues, requirements and methods for Mobile E-Commerce. In the beginning we will support the research problem with a larger observation of the mobile applications usability, followed up by the different authors' definitions. After that we will focus on the usability issues for M-Commerce applications, including the mobile usability issues, E-Commerce usability issues and Mobile Commerce usability issues. Then, relevant studies about the usability requirements and methods will be presented narrowing down the research problem. Finally, summary will be given for this paper creating a base for our conceptual framework.

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What We Know and Do Not Know About Mobile App Usage and Stickiness

Furner

Racherla

Babb

2016

Geospatial Research

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Mobile applications (apps) have transformed the way firms and consumers communicate with each other, and have now become integral to firms' marketing strategies. However, in a marketplace characterized by myriad choices, one of the biggest challenges that Marketers face is to foster continued and frequent use, or stickiness. This brings forth two important questions: what factors affect consumers' decision to use and “stick” to apps? What are the key outcomes of stickiness for both consumers and firms? This study maps the conceptual and research issues underlying consumers' decision journey and outcomes with respect to mobile app use. We build a framework based on the central tenets of interactivity combined with the insights gleaned from a survey of interdisciplinary literature. We discuss the implications for research and practice in this emerging area of interest.

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Design, User Experience, and Usability. Web, Mobile, and Product Design

Cited by 4 publications

References 30 publications

How to Evaluate the Usability of Smart Devices as Conceivable Work Assistance: A Systematic Review

How to Evaluate the Usability of Smart Devices as Conceivable Work Assistance: A Systematic Review

Analysis of the Usability of M-Commerce Applications

What We Know and Do Not Know About Mobile App Usage and Stickiness

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