Analysis of the Usability of M-Commerce Applications

Jakimoski, Kire

doi:10.14257/ijunesst.2014.7.6.02

Cited by 9 publications

(4 citation statements)

References 29 publications

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“…Activities in using internet include web browsing, social media, email, video/music streaming, and on-line transaction 150 (e-commerce) [1]. E-commerce is a general term referred to any transaction in the network (online) [2]. As a part of e-commerce, there is the term of m-commerce which is applied for any transaction accomplished using a mobile device [3].…”

Section: Introductionmentioning

confidence: 99%

The Importance of Usability Aspect in M-Commerce Application for Satisfaction and Continuance Intention

Yassierli¹,

Vinsensius²,

Mohamed³

2019

MST

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There has been a rapid growing of m-commerce application in recent years due to the development of mobile communication technology and e-commerce business. However, only about 30% of online users, who conduct online searching, make online purchases. The low conversion rate seems to be correlated with poor usability aspect of most mcommerce applications and poor satisfaction reported by users. Research has reported that satisfaction and continuance intention in using m-commerce applications have relationships with service quality and information quality. In this study, a new model of user satisfaction and continuance intention in the context of mobile application was proposed by incorporating usability aspect. The study involved 230 respondents. To develop a new reliable and valid model, this study used Structural Equation Modelling (SEM) that include two stage evaluation, namely measurement model evaluation and structural model evaluation. Results demonstrated 34 valid and reliable indicators which can be used to measure service quality, information quality, usability, user satisfaction and continuance intention in M-commerce application. There were positive and significant relationships among service quality, information quality, usability, user satisfaction, and continuance intention. This study provide evidence on the importance of usability aspect in Mcommerce application for user satisfaction and continuance intention. Abstrak Pentingnya Aspek Usabilitas Pada Aplikasi M-Commerce untuk Meningkatkan Kepuasan dan Niat KeberlanjutanPengguna. Pertumbuhan aplikasi m-commerce dalam beberapa tahun terakhir sangat pesat karena perkembangan teknologi komunikasi seluler dan bisnis e-commerce. Namun, hanya sekitar 30% pengguna online, yang melakukan pencarian online, bersedia membeli online. Tingkat konversi yang rendah tampaknya berkorelasi dengan aspek usabilitas yang buruk dari sebagian besar aplikasi m-commerce dan kepuasan yang rendah dilaporkan oleh pengguna. Penelitian terdahulu telah mencatat bahwa kepuasan dan niat keberlanjutan dalam menggunakan aplikasi m-commerce memiliki hubungan dengan kualitas layanan dan kualitas informasi. Dalam studi ini, model baru kepuasan pengguna dan niat keberlanjutan dalam konteks aplikasi mobile diusulkan dengan memasukkan aspek usabilitas. Penelitian ini melibatkan 230 responden dan menggunakan structural equation modeling (SEM) yang mencakup dua tahap evaluasi, yaitu evaluasi model pengukuran dan evaluasi model struktural. Hasil penelitian menunjukkan 34 indikator yang valid dan andal yang dapat digunakan untuk mengukur kualitas layanan, kualitas informasi, usabilitas, kepuasan pengguna dan niat keberlanjutan dalam aplikasi m-commerce. Terdapat hubungan positif dan signifikan antara kualitas layanan, kualitas informasi, usabilitas, kepuasan pengguna, dan niat keberlanjutan. Studi ini memberikan bukti tentang pentingnya aspek usabilitas dalam aplikasi m-commerce untuk meningkatkan kepuasan pengguna dan niat keberlanjutan.

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Section: Introductionmentioning

confidence: 99%

The Importance of Usability Aspect in M-Commerce Application for Satisfaction and Continuance Intention

Yassierli¹,

Vinsensius²,

Mohamed³

2019

MST

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“…The literature has addressed a varied range of e-commerce matters, from technical issues, such as transaction security [19,20], data security, and software issues [21], to economic ones, such as marketing [22] and successful e-commerce factors [23]. The use of mobile devices for m-commerce is another research topic addressed in scientific papers [24][25][26][27]. Other researchers have formulated an evaluation of this type of trade from the customer's perspective [28], assessing service quality [29].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A Two-Stage SEM–Artificial Neural Network Analysis of Mobile Commerce and Its Drivers

Vărzaru

Bocean

2021

JTAER

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The COVID-19 health and economic crisis has affected all areas of social life globally, including the economy. The world economy has declined due to purchasing power for individuals who have been forced to stay at home and cannot perform work. These restrictions to prevent the spread of SARS-Cov-2 have led to an increase in electronic commerce and mobile commerce as tools for procuring goods and services. In this paper, we conducted a longitudinal analysis of mobile commerce as an essential electronic commerce component, establishing the main drivers of mobile commerce and the intensity of their influences. The research focuses on mobile commerce in the United States (U.S.). It covers the period 2010–2020, the last year of this period capturing the context of the COVID-19 pandemic and its impact on electronic commerce (e-commerce) and mobile commerce (m-commerce). In the macroeconomic analysis of competitiveness, we established the main drivers of m-commerce, using artificial neural networks and the mediation effects found between the variables that describe m-commerce, e-commerce, and total sales, using structural equation modeling. The research results indicate an increase in the share of e-commerce in total sales and a predominance of the m-commerce share in e-commerce on the background of traffic restrictions and social distance rules imposed due to the COVID-19 pandemic. Stakeholders in the m-commerce area should consider the following enhancing drivers: increasing internet speed, expanding 5G and Wi-Fi networks, and increasing accessibility and trust in mobile devices and applications.

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“…Also, Cozzarin and Dimitrov found in [5] that perceived risk affects purchase decisions for mobile users more than PC users, and Chen presented the architectures and modes of secure media distribution in m-commerce environment in [4]. Usability is another factor mostly addressed in contributions focused on mcommerce [16,32,43]. Other researchers have progressed further and present an evaluation of this sort of commerce made from the customer perspective [41], or even evaluating the quality of the service [29] or studying the infrastructure success factors [17].…”

Section: Introductionmentioning

confidence: 99%