Design Thinking for Revolutionizing Your Business Models

Bonakdar, Amir; Gassmann, Oliver

doi:10.1007/978-3-319-26100-3_4

Cited by 7 publications

(6 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consistent application of concept mapping and design thinking for business modeling can create new business value (Frisendal 2012). Bonakdar and Gassmann (2016) describe another approach for applying design thinking in developing innovative business models. In their research, they found that 90% of all innovative business models over the past 50 years were based on 55 templates.…”

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

“…The Business Model Navigator methodology is based on the consistent application of design thinking and includes four stages of improving the business model: initiation, ideation, integration, and implementation. Bonakdar and Gassmann (2016) contrast the creative design thinking process with the traditional strategic approach to the process of updating the company's business model, which includes the stages of analysis, planning, and forecasting. The prepared business model is subject to a full-scale launch, which can show its viability or lead to undesirable consequences.…”

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

“…The prepared business model is subject to a full-scale launch, which can show its viability or lead to undesirable consequences. In contrast, design thinking is based on an iterative process of finding insights, designing, building a solution, testing, training, redesigning, slow start-up, and subsequent scaling (Bonakdar and Gassmann 2016). The authors emphasize that their experience in executing projects with leading companies proves that creative, intuitive, human-oriented, prototype-driven, and iterative design thinking approach adds significant value when creating radically new business models.…”

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

“…The authors emphasize that their experience in executing projects with leading companies proves that creative, intuitive, human-oriented, prototype-driven, and iterative design thinking approach adds significant value when creating radically new business models. Describing in detail all stages of the Business Model Navigator methodology, Bonakdar and Gassmann (2016) emphasize that the entire process is built on teamwork, the important role of leaders, and the need to form an innovative culture of the organization.…”

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

“…Of course, knowledge of information technologies and understanding of their new role in improving business efficiency plays an important role. But a radical transformation based on ICTs is only possible if the company's leaders have a clear vision of the new business model, as well as the new business processes that are necessary for its implementation (Bonakdar and Gassmann 2016;Frisendal 2012;Geissdoerfer et al 2016). The company's management should organize joint work of employees of various departments to transform the most important processes.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

The Role of Design Thinking for Achieving Leadership in the Digital Transformation of Business

Gusakov¹

2020

Proceedings of the 6th International Conference on Social, Economic, and Academic Leadership (ICSEAL-6-2019)

View full text Add to dashboard Cite

The implementation of the technologies of the fourth industrial revolution is widely discussed both in the scientific community and among business leaders. New digital technologies provide a real opportunity for companies to achieve leadership by changing their business model, focusing on customer experience, using big data technologies, increasing flexibility, and changing methods of managing their assets. Such disruptive changes require an understanding of the role of the organization's culture in the process of change and attention to it. However, technology alone cannot lead to the new business successes. People who use these technologies should be prepared to change regular business models and business processes in order to move to a new quality. Moreover, people quickly accept changes and participate in their implementation if they were involved in the process of developing these changes. One of the most sought-after qualities in the era of the digital revolution is the creativity of thinking. Design thinking has occupied an important place in the practice of teaching in leading universities and business schools in the world. Thanks to this approach, a person gets the opportunity to overcome t he accumulated stereotypes and patterns. Companies of various sizes and activities actively apply design thinking in the process of transforming their business. This paper identifies areas of application of design thinking in various areas of company management in the process of digital transformation in order to achieve leadership in business.

show abstract

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

Section: Changing Products and Business Models In The Digital Transfo...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations