The exchange of inter-enterprise and intraenterprise logistics services in the transport logistics sector has recently become more important. Nevertheless, only a few approaches are able to take into consideration the synergy effects between the customer orders in the case of the outsourcing process and the preferences of customers. In this article, an approach is introduced which offers a solution based on combinatorial auctions and multi-attribute bid formation, considers tradeoffs between an optimum allocation of customer orders and a maximum fulfillment of customer preferences in accordance with the strategy of the enterprise, and provides a customer satisfaction index in order to optimize a strategy of logistics service providers in terms of customer loyalty. The simulation results show that the consideration of customer preferences has a significant influence on savings, and that it is also possible to increase the number of fulfilled customer preferences without a significant reduction of savings.
I. INTRODUCTIONIncreasing competitive pressure and cost pressure demand new strategies of logistics service providers (or enterprises). On the one hand, the delivery costs have to be reduced, on the other hand, customer preferences have to be met in order to achieve customer loyalty and to hold market position. To solve this problem, logistics service providers participate in various electronic exchanges in order to exchange unfavorable delivery orders and to reduce delivery costs. Only a few approaches are able to take into consideration the synergy effects between the customer delivery orders in case of the outsourcing process and the preferences of the customers. In this article, an approach is introduced which offers a solution based on combinatorial auctions and multi-attribute bid formation, and concentrates on finding the trade-off between an optimum allocation of customer delivery orders and a maximum allowance of customer preferences in accordance with the strategy of logistics service providers. The optimal allocation of delivery tasks helps the logistics services providers to reduce their delivery costs, whereas customer satisfaction indirectly helps to maximize the logistics services providers' return by increasing customer loyalty. The appropriate combination of these two factors is crucial to the exchange model presented here.The paper is organized as follows: In section II, an overview of the literature on multi-attribute auctions and combinatorial auctions is presented. In section III, an overview of the functional principle of ComEx exchange, the interaction between