Many existing industrial solutions for transportation services assume tightly controlled optimization scenarios where the price does not take a centre role, yet these models heavily rely on long-term business relationships between shippers and carriers. a number of solutions have been proposed for auction-based marketplaces with market-clearing property models, where supply and demand dictate the price and through innovation and improve transparency and efficiency. The overall objectives of these efforts are aimed at finding a balance that assures maximizing capital efficiency, maximizing customer satisfaction and minimizing logistical complexity, hence maximizing scalability. Some uberlike experiences have recently emerged, introducing fresh perspectives and putting back the spotlight on the potential of digital markets in transportation industry.In this article, we take a look at how the ideas of digital marketplaces have evolved over time and specifically consider how the lessons learned can be applied in last-mile urban logistics. We also present a prototype marketplace for urban city logistics and draw initial conclusions.
Keywords: auctions in freight, digital marketplace, last-mile urban logistics, multi-attribute auctions1 INTrODucTION even in an industry like trucking which is quite resistant to innovation and modernization, the latest era of easily available and always connected gPS-enabled smartphones is reshaping existing ideas and transport practices. by leveraging truck drivers' smartphones easier, faster and more direct iteration is enabled between the drivers and nearby companies in need of shipping services. This market liberalization assumes skipping classical brokers and uses an online service acting as a digital broker: this solution gives autonomy also to small trucking firms and independent truckers, while enabling shorter response time, more efficient routes to pick up and delivery and a better payload.The idea of transportation marketplaces is not new, but the rise of Internet sites and the tech industry 15 years ago had brought a number of start-ups, attempting to modernize the way shippers and carriers worked together. They failed mainly due to the lack of understanding of how the market worked, empowering the shipper and discouraging the carriers with the goal simply driving down the cost for the shipper.The difference is that this time around the new solutions are built not aside but around basic concept of transportation being a relationship-based business. Indeed, trusted relationships are crucial as they also impact customer service and satisfaction which translates to shipper's brand and reputation. It is why the vast majority of freight is still being transported by contracted carriers and does not use the spot market. This is the reason why the newest solutions [1] don't exclude having 'preferred carriers' in order to solve the inefficiency and division of the local trucking industry in urban last-mile logistics. This time around the emphasis is on having a balanced add...