Design-Inspired Innovation

Utterback, James M.; Vedin, Bengt-Arne; Álvarez, Enrique; Ekman, Sten; Sanderson, Susan Walsh; Tether, Bruce; Verganti, Roberto

doi:10.1142/9789812774088

Cited by 88 publications

(96 citation statements)

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“…His lines of research address topics such as the evaluation of public innovation policies, corporate governance and innovation, the valuation of intellectual assets, as well as knowledge and technology transfer. His work has been published in journals, such as Review of Economics and Statistics, Journal of Applied Econometrics, Management Science, Economics Letters, Review of Industrial Organization, Research Policy, Journal of Business and Economics Statistics, Journal of Economic Behavior and Organization, and several others. authors, for example, Swann and Birke (2005), Walsh (1996), and also Utterback et al (2006), argue that design activities overlap with R&D activities and technological innovation. Other authors (e.g., Aubert, 1982;Bruce and Cooper, 1997) interpret design more as an additional phase in the innovation process, that is, design may serve as an important nexus between R&D and product innovation.…”

Section: Biographical Sketchesmentioning

confidence: 99%

“…They employed designers to develop the product's topology and form for different market segments (e.g., sports, children, etc.). The development of the Apple iPod, which has been viewed as an "ecology of innovation" or an "iPod economy," is a completely different story: much of the underlying design was done outside the company (Utterback et al, 2006). However, Sherman (2002) points out that "it would be a huge mistake to assume that all the design work happened elsewhere and that Apple had no substantial input."…”

Section: Design and Internal Versus External Knowledgementioning

confidence: 99%

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The Contribution of In‐house and External Design Activities to Product Market Performance

Czarnitzki¹,

Thorwarth²

2012

J of Product Innov Manag

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Design may be seen as one of several key factors contributing to new product development, along with research and development, marketing, manufacturing, purchasing, etc. More and more, creative design comes to the fore, and many companies believe that superior design will be the key to winning customers. It has the ability to create corporate distinctiveness and also possesses the potential to give a product an individual or new look. Furthermore, the model of open innovation suggests that firms can and should use external and internal knowledge flows in order to create valuable ideas, and also internal and external paths to the market. Also, in the design process, a common trend toward external design skills has emerged in recent years. Due to cost and control factors, firms are increasingly outsourcing design activities. By using a sample of Belgian companies, this paper explores the contribution of design activities to product market performance. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has not yet been linked to the open innovation concept. In this paper, it is empirically tested whether design activities conducted in house differ in their contribution to new product sales from externally acquired design. So, do design activities that have been developed only with internal resources lead to a greater success than those that have been carried out with external sources of knowledge? Using a large cross‐section of manufacturing and service firms, the effects on sales of products new to the market and of imitations or significantly improved products of the firm are investigated. At first glance, the findings indicate that externally acquired design is not superior to in‐house design activities: the results show that only design activities that are mainly conducted with internal knowledge sources play a crucial role regarding the product innovation's success with market novelties. Design conducted in collaboration with external partners, however, has no significant influence. This is not the case for imitations, that is, products only new to the firm. Their success is also influenced by design activities developed with external collaborators. This effect is robust for several modifications of the model specification. In contrast to earlier literature on new technological developments, this paper argues that external design may not affect the sales of market novelties as the “market news” may spill over quickly to rivals through common suppliers including external designers.

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Section: Biographical Sketchesmentioning

confidence: 99%

Section: Design and Internal Versus External Knowledgementioning

confidence: 99%

The Contribution of In‐house and External Design Activities to Product Market Performance

Czarnitzki¹,

Thorwarth²

2012

J of Product Innov Manag

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“…Similarly, Dunne and Martin (2006) refer to a ''design mindset'' that does not worry about constraints because there is always a way to figure your way around them. Three types of knowledge characterize design according to Utterback et al (2006): knowledge about technological opportunities, about user needs, and about product languages (i.e., the signs that can be used to deliver a message to the user and the cultural context in which the user will give meaning to those signs). Most importantly, however, is the balance between those types of knowledge, and the ability to integrate them.…”

Section: Constructions Of Design Thinking and Design Firmsmentioning

confidence: 99%

Design Thinking as Knowledge Work: Epistemological Foundations and Practical Implications

Rylander¹

2009

Design Management Journal

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“…Hargadon and Sutton 2000) -did not really attempt to investigate what made some organizations or designers 'better' than others. Research on product innovation has advanced the idea that long-standing innovators in product design possess rare 'design capabilities', manifested in the capacity of the organization to manage design effectively (Chiva and Alegre 2009) or systematically to design products characterized by superior formal and functional qualities (Utterback et al 2006;Verganti 2009). These streams of research have begun to illuminate the distinctiveness of design activities, but additional work is needed to enrich our empirical portrayal of the phenomenon and to produce a theoretical account linking findings from these lines of inquiry.…”

Section: Product Design 475mentioning

confidence: 99%

Product Design: a Review and Research Agenda for Management Studies

Ravasi

Stigliani

2012

Int J Management Reviews

128

143

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link:http://openaccess.city.ac.uk/4607/ Link to published version: http://dx.doi.org/10.1111/j. 1468-2370.2012.00330.x Copyright and reuse: City Research Online aims to make research outputs of City, University of London available to a wider audience. Copyright and Moral Rights remain with the author(s) and/or copyright holders. URLs from City Research Online may be freely distributed and linked to. SUMMARYIn this paper, we review research on product design in the broad domain of business studies.We highlight established and emerging perspectives and lines of inquiry, and organize them around three core areas, corresponding to different stages of the design process (design activities, design choices, design results). We identify and discuss avenues for further research at the intersection of these bodies of research, and we argue that management scholars possess conceptual and methodological tools suited to enrich research on design and to effectively pursue lines of investigation only partially addressed by other communities, such as the construction and deployment of design capabilities, or the organizational and institutional context of design activities.2 IntroductionThe last decade has seen a rising interest in design among scholars in management and organization studies. While early contributions from management scholars mostly appeared on specialized outlets (e.g. Dumas and Mintzberg 1989, 1991), more recent work investigating the practices that underlie how products are designed has been published increasingly on journals of more general orientation (e. Previous reviews on design-related research in the broad domain of business studies (e.g.gBloch 1995; Walsh 1996; Noble and Kumar 2010) have generally focused on past work within specific scholarly communities (e.g. consumer behaviour, technology and innovation).Even a recent attempt to review and reconceptualise research on design restricted its search to marketing journals (Swan and Luchs 2011). In this paper, we provide a more comprehensive portrayal of past research in business studies, by systematically reviewing extant literature on product design in different fields of the business studies, including marketing, innovation, organization studies, and operations and technology, and, by doing so we outline 3 opportunities to enrich our understanding of the phenomenon associated to new avenues for research lying at the intersection of different streams of research.In the first part of the paper, we highlight established and emerging lines of inquiry, and we discuss their theoretical underpinnings and contributions to our overall understanding of the phenomenon. In the second part of the paper, we emphasize potential benefits to be gained by more intense cross-fertilization among perspectives and lines of inquiry. We point to promising avenues for further research, suggest possible research methods, and argue how...

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Design-Inspired Innovation

Abstract: James Utterback (MI T. USAI lBI|t-lflVeii«(ilili»U«i«Ritf,kJi) Eduardo Al varez px. loo Sf8i[lniai(iliiili»U»i»8rat!,kta) Susan iilsl Sanderson jiiiiiiPsiitiiwtaiMiji)

Cited by 88 publications

References 0 publications

The Contribution of In‐house and External Design Activities to Product Market Performance

The Contribution of In‐house and External Design Activities to Product Market Performance

Design Thinking as Knowledge Work: Epistemological Foundations and Practical Implications

Product Design: a Review and Research Agenda for Management Studies

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