Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective

Song, Yao; Luximon, Yan

doi:10.3390/su11051333

Cited by 20 publications

(17 citation statements)

References 84 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Second, this study proposes an important mechanism to explain the positive effect of consumers' environmental responsibility on green consumption intention, which specifically reveals that environmental concerns act as an important bridge in promoting green consumption. The result is consistent with many previous studies, which reveal that environmental concerns play a mediating role in green consumption [20,73,74]; however, the mediating effect of environmental concern between environmental responsibility and green consumption intention has not been fully discussed. Third, this study contributes to past studies by investigating the moderating role of price sensitivity in green consumption.…”

Section: Theoretical Contributionssupporting

confidence: 91%

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

et al. 2020

View full text Add to dashboard Cite

Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.

show abstract

Section: Theoretical Contributionssupporting

confidence: 91%

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

et al. 2020

View full text Add to dashboard Cite

show abstract

“…In addition, the close psychological distance could encourage correspondence, assist cooperation and facilitate perception of friendliness, openness and congruence (B€ uttner and G€ oritz, 2008;Song and Luximon, 2019;Xu et al, 2017). For instance, Xu et al (2017) suggested that customers felt psychologically closer and friendlier to lowercase brand wordmarks than uppercase brand wordmarks.…”

Section: The Effects Of Lettering Casementioning

confidence: 99%

A moderated mediation analysis of the effect of lettering case and color temperature on trustworthiness perceptions and investment decisions

Song

Luximon

Luo

2020

IJBM

Self Cite

View full text Add to dashboard Cite

PurposeThe purpose of this study is to test the theoretical framework of lettering case, color temperature, perceived trustworthiness and investment intentions. First, it aims to test whether the effect of lettering case on investment intentions is mediated by trustworthiness. Second, the study will examine if this process is moderated by color temperature.Design/methodology/approachFollowing the behavioral research method, this study employed a 2 (the fully-lowercase slogan vs the initial-uppercase slogan) by 2 (warm-color design vs cool-color design) full factorial between-subject design. Two hundred participants were recruited for the experiment to test the hypotheses.FindingsFor the lowercase slogans (vs uppercase slogans), we found that people tended to have a high level of perceived trustworthiness, which led to a high level of investment intentions. In addition, the indirect effect of the lettering case on investment intentions through the perceived trustworthiness was moderated by color temperature. Specifically, the visually warm advertisement (vs visually cool design) would strengthen the effect of lowercase slogans on customers' investment intentions.Originality/valueWhen people make a financial decision with limited, incomplete or overly complex information, simplified visual heuristics, rather than rational algorithmic processing, play a significant role in their decision-making process. However, only a limited amount of research has addressed the effect of the lettering case on customers' perceptions and the consequent decision-making process from a financial advertising perspective. This study tries to supplement and extend the visual heuristics theory, highlighting the role of simplified heuristics, rather than rational algorithmic processing, in financial customers' decision-making process.

show abstract

“…By incorporating faces and image in advertising message, an organization may avoid the possibility of banner blindness phenomenon [54]. Meanwhile, [16] highlighted that all uppercase letter tagline and an initial letter uppercase tagline can evoke a stronger perception of fear arousal and congruence in environmental threat advertising, when compared to an all lowercase letter tagline. The inclusion of intertextuality is a highly effective method of articulating messages and the ability to affect consumers' emotion [55].…”

Section: B Literature Reviewmentioning

confidence: 99%

The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites

Hasbullah¹,

Sulaiman²,

Mas’od³

2020

IJEAT

View full text Add to dashboard Cite

Fashion industry is the second most polluted industry in the world that has caused social and environmental issues. Pointing to the fact, sustainable fashion has been designed to reduce pollution and to improve working conditions in the industry. Concurrently, many consumers have claimed that they are concerned about the impact of major fashion brands on the planet. However, beyond the concerned, the market share produced on this fashion concepts are still lagging. In reaching potential consumers, advertisement via social network sites (SNS) appears to be the most effective medium to reach them. Due to this reason, this study designed the most persuasive ways of promoting sustainable fashion advertising. By engaging the Persuasion Knowledge Model (PKM), this conceptual paper demonstrates the relationships between parasocial relationship, sources credibility, and sustainable fashion consumption. This study proposes three hypotheses based on the growth of sustainable fashion within the Malaysian context. As this study will involves with quantitative analysis, the researchers will employ the PLS software for data analyses in future. Although the sustainable fashion scene in Malaysia is still slow, its growth is promising. The findings can be leveraged to gain deeper understanding on how to create effective digital advertising with the implementation of persuasive knowledge, parasocial relationships, and sources credibility. Accordingly, the study outcomes contribute to various practical implications that may be beneficial for marketing, policy making, and non-governmental action aimed at stimulating sustainable fashion consumption from a dyadic perspective.

show abstract

Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective

Cited by 20 publications

References 84 publications

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

A moderated mediation analysis of the effect of lettering case and color temperature on trustworthiness perceptions and investment decisions

The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites

Contact Info

Product

Resources

About