Descriptive or injunctive: How do restaurant customers react to the guidelines of COVID-19 prevention measures? The role of psychological reactance

Kang, Gi Won; Piao, Zhenxian (Zoey); Ko, Jae Youn

doi:10.1016/j.ijhm.2021.102934

Cited by 35 publications

(27 citation statements)

References 70 publications

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“…Kang et al [32] analyzed consumers' responses to different normative appeals (descriptive vs. injunctive) relating to COVID-19 prevention in restaurants and found that more coercive, injunctive appeals caused an increase in freedom threat and a less favorable attitude than descriptive appeals, which convey less explicit requests. Their results also showed that consumers' age moderated the effectiveness of normative appeals since younger people were more likely to perceive a stronger threat to freedom than older [32].…”

Section: Communication and Mediamentioning

confidence: 95%

“…Several studies considered perceived risk and severity of COVID-19 when examining variables classified under the second, third, and/or fourth research themes [23,32,33,38,40,45,63]. Thus, Yu et al [63] analyzed the relationship between perceived risks of COVID-19 (more specifically, physical risk, psychological risk, financial risk, and performance risk) and PTSD.…”

Section: Consumer Generic Perceptionsmentioning

confidence: 99%

“…One study analyzed guest experiences during a quarantined lodging stay and found that perceived health status was leading to anxiety and that this process was affected by the length of stay [45]. In two studies that simultaneously covered three research themes (i.e., perceptions, emotions, and communication) [32,40], consumer risk perceptions of COVID-19 were considered as covariance variables [32] or mediators of the model [40].…”

Section: Consumer Generic Perceptionsmentioning

confidence: 99%

“…By applying psychological reactance theory, Kang et al [32] analyzed consumers' responses to different normative appeals (descriptive vs. injunctive) related to COVID-19 prevention in restaurants. They found that an increase in freedom threat was more likely to be caused by injunctive appeals, which exert a higher pressure to comply and are usually perceived as compulsory [32].…”

Section: Consumer Emotions and Psychological Conditionsmentioning

confidence: 99%

“…Persuasive effects of different message strategies received the greatest attention under the fourth research theme [25,31,32,52,58,61], with a particular focus on message framing.…”

Section: Communication and Mediamentioning

confidence: 99%

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Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Šerić

2021

Sustainability

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This study performs content analysis of consumer empirical research dealing with sustainability issues in hospitality marketing literature during the outbreak of COVID-19. Papers published in the Social Sciences Citation Index (SSCI) ranked hospitality journals from January 2020 up to and including May 2021 are reviewed. The total of 46 papers met the search criteria and were subject to content analysis. The reviewed papers are classified based on research topics, variables, and themes; method and study design; data analysis; sample; industry; and location. Consumer perceptions are the dominant research theme, followed by technology innovation, communication and media, consumer emotions and psychological conditions, and other themes. Quantitative research is the main method with online surveys mostly used for study design. Analysis of moderation/mediation is the most frequently employed analytical method, whereas the majority of investigated samples have more than 300 cases. The restaurant industry received the highest attention, followed by hotel and other lodging industries, while the USA and Greater China are the most investigated geographical areas. Research findings are discussed according to the identified research themes and specific directions for future research are provided.

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Section: Communication and Mediamentioning

confidence: 95%

Section: Consumer Generic Perceptionsmentioning

confidence: 99%

Section: Consumer Generic Perceptionsmentioning

confidence: 99%

Section: Consumer Emotions and Psychological Conditionsmentioning

confidence: 99%

“…Persuasive effects of different message strategies received the greatest attention under the fourth research theme [25,31,32,52,58,61], with a particular focus on message framing.…”

Section: Communication and Mediamentioning

confidence: 99%

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