Description of Florists' Cognitive Structure and Perceived Performance of Supplier Services through Second-order Factor Analysis

Prince, Thomas; Tayama, Harry K.; Grabner, John R.

doi:10.21273/jashs.116.1.161

Cited by 3 publications

(3 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…keting services and product quality (Prince et. al., 1991), whereas garden centers and landscapers felt that product characteristics were more important than supplier services for making purchase decisions (Makus et.…”

Section: Additional Index Words Marketing Consumer Preference Product Evaluationmentioning

confidence: 99%

Using Focus Groups to Determine Market Potential for Wildflower Sod

Barton¹,

Mercer²,

Molnar³

1996

horttech

View full text Add to dashboard Cite

Two focus-group sessions were conducted to determine the market potential of a new horticultural product—wildflower sod. One session included homeowners with suburban lots and an interest in wildflowers. Another session included landscape professionals, property managers, and garden center operators. Participants viewed a slide presentation about the uses of wildflowers and wildflower sod, a videotape illustrating wildflower sod installation, and a demonstration plot planted with wildflower sod. The discussion was conducted by an unbiased facilitator. Participants cited the instant effect of wildflower sod as a major advantage. The price was viewed as acceptable for small areas, especially if sod was broken apart and spaced as plugs. Comments from the participants were used to develop an ideal product description and yielded merchandising recommendations.

show abstract

Section: Additional Index Words Marketing Consumer Preference Product Evaluationmentioning

confidence: 99%

Using Focus Groups to Determine Market Potential for Wildflower Sod

Barton¹,

Mercer²,

Molnar³

1996

horttech

View full text Add to dashboard Cite

show abstract

“…Many floriculture businesses search for marketing niches actively (Armitage, 1986;Behe et al 1992aBehe et al , 1992bBehe and Wolnick, 1991;Prince et al, 1990Prince et al, , 1991Rhodus, 1989). Plant breeders try to improve cultivated species after identifying flaws or unfilled industry needs in the current cultivars.…”

mentioning

confidence: 99%

“…New crop developers also are trying to fill open niches by finding new species with the appropriate characteristics (Armitage, 1986). Similarly, Prince et al (1990Prince et al ( , 1991 surveyed retail florists and mass marketers concerning services provided by floral suppliers, and detailed opportunities for suppliers to develop moreeffective servicing programs. Research on consumer needs and concerns always has been important for retailers (Behe et al 1992a(Behe et al , 1992bBehe and Wolnick, 1991;Rhodus, 1989).…”

mentioning

confidence: 99%

A Comparison of Attitudes and Practices among Sectors of the Oklahoma Floriculture Industry

Dole¹,

Schnelle²

1993

horttech

View full text Add to dashboard Cite

Oklahoma floriculture producers, ornamental-horticulture retailers, mass-market retailers, and cut-flower wholesalers were surveyed to compare and contrast the industry in terms of attitudes towards their products and problems. Overall, attitudes of all four segments of the industry were neutral to negative on potted flowering plants, but were positive to neutral on bedding and foliage plants. However, producers were slightly negative concerning the postharvest life of bedding plants. While cut-flower wholesalers had a positive attitude concerning cut flowers, ornamental-horticulture retailers and mass-marketers tended to be neutral to negative. In particular, retailers and mass-marketers believed that cut flowers were too expensive and too short-lived. Floral preservatives were used by 82% of ornamental-horticulture retailers, while only 19% of mass-market retailers used preservatives. All cut-flower wholesalers used preservatives. Capital availability and market demand were the factors most limiting expansion for producers and ornamental-horticulture retailers; whereas mass-market firms listed competition as their most limiting factor.

show abstract

A factor analysis of the product and service attributes offered by western nursery stock suppliers

et al. 1993

View full text Add to dashboard Cite

Survey data from 311 garden centers, landscapers, and combined garden centerhandscaping firms in selected western US trade centers were factor analyxed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six firstorder factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. 0 1993 John Wiley & Sons, Ine.The nursery agricultural greenhouse crop industry has represented an increasing component of the US sector over the past 30 years. In terms of relative importance, and nursery products expanded from 1.9% of total US commodity

show abstract

Description of Florists' Cognitive Structure and Perceived Performance of Supplier Services through Second-order Factor Analysis

Cited by 3 publications

References 6 publications

Using Focus Groups to Determine Market Potential for Wildflower Sod

Using Focus Groups to Determine Market Potential for Wildflower Sod

A Comparison of Attitudes and Practices among Sectors of the Oklahoma Floriculture Industry

A factor analysis of the product and service attributes offered by western nursery stock suppliers

Contact Info

Product

Resources

About