Survey data from 311 garden centers, landscapers, and combined garden centerhandscaping firms in selected western US trade centers were factor analyxed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six firstorder factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. 0 1993 John Wiley &
Sons, Ine.The nursery agricultural greenhouse crop industry has represented an increasing component of the US sector over the past 30 years. In terms of relative importance, and nursery products expanded from 1.9% of total US commodity
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.