Desarrollo de un sistema lógico difuso para el control de la locomoción bípeda de un robot humanoide NAO

Rodríguez, Karen Lizbeth Flores; Trujillo-Romero, Felipe

doi:10.13053/rcs-113-1-14

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…La lógica difusa proporciona un marco matemático para modelar la incertidumbre de los procesos cognitivos humanos para que puedan ser procesados por un ordenador (Rodríguez & Romero, 2016). Resulta adecuada para tratar la imprecisión y la incertidumbre asociadas con los datos en los problemas de evaluación de riesgos (Kaufmann & Gupta, 1991).…”

Section: Diseño Y Aplicación De Un Fis Como Modelo De Evaluación De R...unclassified

Diseño y aplicación de un sistema de inferencia difusa de Mamdani para el análisis de riesgos de proyectos de I+D del sector de la fabricación aditiva y de la industria minera

Cabezalí¹

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The current Doctoral Thesis aims to design and apply a Mamdani fuzzy inference system (FIS) implemented in the software MATLAB Fuzzy Logic Toolbox and enables the analysis of risks associated with I+D projects in the additive manufacturing (AM) sector and the mining industry (MI).The first type of projects investigated in this study are those related to the AM sector. Academics and experts in the industry have singled out the AM as a technology that is reshaping the manufacturing sector. It is a process that involves the incorporation of a material, such as metal or polymer, layer by layer to create a three-dimensional object.This research studies the risks associated with R&D projects in the AM sector. A significant set of risks with a potential negative impact on project objectives in terms of scope, schedule, cost, and quality were identified through an extensive literature review.These risks were assessed through a survey answered by ninety academics and professionals with noteworthy sector expertise. This process was made by the measurement of two parameters: likelihood of occurrence and impact on project objectives in terms of scope, schedule, cost, and quality. According to the responses of the experts, the level of relevance of each risk is calculated, innovatively, through a Mamdani FIS implemented in the software MATLAB Fuzzy Logic Toolbox.

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Section: Diseño Y Aplicación De Un Fis Como Modelo De Evaluación De R...unclassified

Diseño y aplicación de un sistema de inferencia difusa de Mamdani para el análisis de riesgos de proyectos de I+D del sector de la fabricación aditiva y de la industria minera

Cabezalí¹

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Application of a fuzzy-logic based model for risk assessment in additive manufacturing R&D projects

Moreno-Cabezali¹,

Fernández-Crehuet²

2020

Computers & Industrial Engineering

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A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process

Yasar

Polat

2022

Sustainability

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One main point distinguishing Marketing 4.0 from other marketing approaches is the “customer”. Marketing 4.0 focuses on “act” and “advocacy” within the 5A (aware, appeal, ask, act, and advocate) customer path. In Marketing 4.0, advocacy is as important as the purchase of customers. In order to have good competitive power in the digital world, and to follow and guide their digital customers, brands need to determine their marketing strategies by considering the 5A customer path, in which there may be touchpoints where brands can intervene. During the COVID-19 pandemic, there was a significant decrease in the incomes of consumers due to the closure of businesses and/or personnel dismissals. With this decrease in income, consumer purchasing habits have changed. For this reason, many companies have started studies to explore how to increase customer loyalty. This study aimed to understand how the marketing process and brand loyalty of a company operating in the cleaning products category were affected before and during the pandemic and to identify weak touchpoints in the customer path by developing a 5A customer path model based on fuzzy logic. The study also aimed to monitor customer purchasing and brand advocacy rates during the pandemic and detect the problematic touchpoints on the 5A customer path. The main contribution of this study to practitioners and brand strategy managers is that it brings a different dimension to the field of Marketing 4.0 applications with a fuzzy logic approach. In this study, a rule-based fuzzy logic application was used for the first time to identify the deficiencies in the 5A customer path. With the fuzzy logic approach, an artificial intelligence technology, failure points on the 5A customer path can be known in advance, and brand managers will be able to determine appropriate strategies to increase the advocacy of their brands and take precautions where necessary. Brand managers can periodically collect customer data and use fuzzy logic to identify and eliminate 5A customer path disruptions.

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Desarrollo de un sistema lógico difuso para el control de la locomoción bípeda de un robot humanoide NAO

Cited by 3 publications

References 8 publications

Diseño y aplicación de un sistema de inferencia difusa de Mamdani para el análisis de riesgos de proyectos de I+D del sector de la fabricación aditiva y de la industria minera

Diseño y aplicación de un sistema de inferencia difusa de Mamdani para el análisis de riesgos de proyectos de I+D del sector de la fabricación aditiva y de la industria minera

Application of a fuzzy-logic based model for risk assessment in additive manufacturing R&D projects

A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process

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