Desarrollo de turismo slow por medio de la actividad ecuestre: Estudio de caso Granxa do Souto, Galicia, España

Abstract

ResumenEl principal objetivo de este trabajo es estudiar las posibilidades de la actividad deportiva ecuestre como catalizadora del turismo slow por medio de un estudio de caso concreto, Granxa do Souto (Galicia, España). La metodología empleada se divide en dos fases: una primera cualitativa (basada en dos entrevistas en profundidad) y una segunda de carácter cuantitativo para profundizar en las motivaciones de los visitantes y seguidores de la Granxa y sus preferencias sobre actividades en el destino, actividades gastronómicas y vinculadas a la actividad ecuestre. Los resultados obtenidos indican una gran afinidad entre el turista ecuestre y la filosofía slow y sobre ello se aportan las líneas de trabajo principales que deben incorporarse en la Granxa do Souto para adaptarse a la filosofía slow.Palabras clave: turismo slow; autenticidad; actividad ecuestre; Granxa do Souto; desarrollo local. AbstractThe main objective in this study is to explore equestrian activity as a catalyst for slow tourism development. It is focused on the study of Granxa do Souto (Galicia, España). In line with the exploratory nature of this study, a qualitative methodology was adopted in the first phase (two indepth interviews were conducted with the managers at Granxa do Souto). The second phase is based in a quantitative study, where the main aspects studied are motivations, preferences for activities at the destination, gastronomic and equestrian activities. The results reveal a high level of affinity between the equestrian tourist and the slow philosophy, and allow the definition of the main action points in order to adapt Granxa do Souto to the slow philosophy.

EDITORIAL The Potential of/for 'Slow': Slow Tourists and Slow Destinations

“…Interestingly, the case studies we received focus on slow tourism potential, rather than established slow destinations, possibly indicating that, as yet, few slow destinations exist, perhaps the topic of another special edition in a few years! However, an exciting discovery of the current issue is that not only are many tourists unwittingly practising slow tourism, but many providers are unwittingly offering holidays and attractions which include many aspects of 'slow', and it is the researchers (see Bagnoli, 2016;Fraga and Botelho, 2016;Fuentes et al, 2016;Pecsek, 2016, this issue) who see the potential of using 'slow' in the branding.…”

The Role of the Sharing Economy for a Sustainable and Innovative Development of Rural Areas: A Case Study in Sardinia (Italy)

“…These results could be better achieved and appreciated capitalizing on local identity, experience, and good practices gained over the years, making intelligent use of the support provided by ICT and acting in a cohesive and inclusive way.In this regard, the challenge of the future society-passing from Web 4.0 to merge with the so-called Society 5.0-is to put individuals and local communities at the center of a system where digital spaces blend with physical ones [20,21].The prospect of a sustainable development must be based on the promotion of local resources; lifestyle and cultural heritage, including food and wine culture (typical of rural areas), are generally perceived as genuine and therefore as unique and desirable [22]. Such a prospect is not a static one, but on the contrary, it is based on the vitality and the fluidity of the modern age, which is shaped by new technologies and its remarkable interconnections [23,24]. More and more, the territorial authenticity of these areas is a strategic element in promoting tourism, particularly in light of the process of globalization [24][25][26][27].…”

“…Such a prospect is not a static one, but on the contrary, it is based on the vitality and the fluidity of the modern age, which is shaped by new technologies and its remarkable interconnections [23,24]. More and more, the territorial authenticity of these areas is a strategic element in promoting tourism, particularly in light of the process of globalization [24][25][26][27]. Thanks to the development of Web today, the tourist 4.0 enjoys a myriad of options:The birth of open source data platforms and information sharing, of portals specifically dedicated to accommodation booking, of public transportation and other services, and of social networks, blogs and apps for smartphones.…”

“…The prospect of a sustainable development must be based on the promotion of local resources; lifestyle and cultural heritage, including food and wine culture (typical of rural areas), are generally perceived as genuine and therefore as unique and desirable [22]. Such a prospect is not a static one, but on the contrary, it is based on the vitality and the fluidity of the modern age, which is shaped by new technologies and its remarkable interconnections [23,24]. More and more, the territorial authenticity of these areas is a strategic element in promoting tourism, particularly in light of the process of globalization [24][25][26][27].…”