“…The use of tanning beds has been associated with known harms, such as sunburns, premature photoaging, and cutaneous malignancies. 1 Despite safer, sunless alternatives to achieving an "ideal" tan, millions of individuals continue to use tanning beds. 2 A plausible explanation may be that the tanning industry continues to perpetuate the misbelief that ultraviolet (UV) tanning is safe, healthy, and beneficial, emphasizing "health benefits," such as increased vitamin D production, while downplaying its harms.…”