“…Tailored feedback is common practice in marketing and health communication due to its apparent effectiveness in changing behaviour long term (Jung, Ginis, Phillips, & Lordon, 2011;Kreuter & Wray, 2003;Nollen et al, 2007;Postma & Brokke, 2002;Strickland et al, 2015;Xu, Liao, & Li, 2008). Furthermore, unlike alcohol, there are no standard guidelines for 'safe' levels of gambling that could be recommended as a public education tool for the whole population (Currie et al, 2006(Currie et al, , 2017. Player information can be used to assist players to work out their own affordable gambling limits, as compared to regulatory guidelines.…”