Der Markt für Milch und Milcherzeugnisse im Jahr 2019

Hunecke, Claudia; Busch, Gesa; Spiller, Achim; Brümmer, Bernhard

doi:10.30430/69.2020.5.67-92

Cited by 5 publications

(2 citation statements)

References 2 publications

(2 reference statements)

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“…Personal contacts and the recommendations of opinion leaders can increase the willingness to trust [17]. In addition, it is advisable to consider aspects such as credibility and competence more strongly in communication strategies that might have wider relevance for industries beyond agriculture that are also facing heightened scrutiny and criticism such as the car industry, mining, or certain areas of healthcare [18,19].…”

Section: Introductionmentioning

confidence: 99%

Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens

2022

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Alienation between farmers and citizens has increased amid complex developments of agriculture’s intensification, urbanization processes, demographic change, and specialization in food supply chains in developed countries. Traditional public relations instruments have failed to generate societal acceptance of today’s intensive agricultural practices. At the same time, the agricultural sector feels alienated from societal value changes. Other controversial contexts showed that open face-to-face encounters at eye level hold the potential to promote mutual understanding and acceptance. The study aims to analyze how speed-dating conversations between farmers and citizens, considering participants’ characteristics, impact different outcome variables. 24 farmers and 22 citizens specifically recruited for participation in the speed-dating were organized to have short conversations of 10–15 min in different farmer-citizen-constellations. Each conversation had a specific overall agricultural topic including animal welfare, agricultural technology, environmental protection, agricultural policy, and esteem for food. Four months after, different outcomes were measured in a follow-up survey. For 84 person-constellations complete dyadic data were available to be analyzed by hierarchical regression analyses. Participants were mostly satisfied with the dialogue format and gained new factual and personal information. Results indicate stronger impacts of socio-demographic characteristics and personality traits than characteristics of the conversations themselves. Constellations with male citizens, female farmers, more educated farmers, extroverted participants, emotionally stable farmers, and more open participants tended to have higher dyadic outcome variable values. The results call for a re-design of farmer-citizen dialogue formats to facilitate more direct interpersonal communication.

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Section: Introductionmentioning

confidence: 99%

Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens

2022

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“…The food industry faces an increasing demand for sustainability (Hartmann, 2011; Heyder & Theuvsen, 2012; Maloni & Brown, 2006). This demand also affects the dairy industry, the European Union's second biggest agricultural sector (European Parliamentary Research Service, 2018), which is being called upon by consumers, food retailers, and policy makers to become more sustainable (European Commission, 2020; Hunecke et al, 2020). At the same time, the sector encounters cost pressure, consolidation, market saturation, and a low share of the consumer's food budget (Eurostat, 2020; Höhler & Kühl, 2019).…”

Section: Introductionmentioning

confidence: 99%

Corporate social responsibility reporting in the food industry—Comparison of co‐operatives and investor‐owned dairies

Westerholz

Höhler

2021

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) has become a central issue in the dairy industry. While it is well established that each company in a chain contributes to that chain's CSR, the role of co‐operatives as a predominant organizational form has been understudied. Due to specific characteristics of co‐operatives, one may hypothesize that these member‐based dairies put a higher value on sustainability than investor‐owned dairy firms. No previous study deals explicitly with the contents of CSR reports in the dairy industry, differentiating between co‐operative and investor‐owned dairies. We adapt an existing set of criteria to examine CSR reports from 13 German dairies and complete the picture by analyzing their websites. A comparison of formal, quality‐related, and content‐related criteria suggests that co‐operative dairies report in a higher quality and more extensively about sustainability. The results provide first insights into organizational form‐specific differences in sustainability reporting. Our findings highlight areas in which dairy companies can become more sustainable.

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Internationalisation of German agribusiness firms after the EU enlargement: strategies, challenges and success

Theuvsen

Heyder²

2011

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Der Markt für Milch und Milcherzeugnisse im Jahr 2019

Cited by 5 publications

References 2 publications

Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens

Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens

Corporate social responsibility reporting in the food industry—Comparison of co‐operatives and investor‐owned dairies

Internationalisation of German agribusiness firms after the EU enlargement: strategies, challenges and success

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