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The authors analyze the determinants and effects of a corporate social responsibility (CSR) strategy for enterprises in the German agribusiness. Based on an overview of the literature addressing interrelations between society and agribusiness, we define CSR. Next a theoretical framework that explains the interrelationships between CSR, its various determinants, corporate reputation, and financial performance is introduced. Then the results of a survey of 170 German agribusiness companies are presented and using partial least squares (PLS) methodology for evaluating a structural equation model, they test their conceptual framework. CSR efforts in their sample are significantly influenced by the competitive strategy a company pursues, its number of employees, and the degree of altruism it incorporates. Moreover, in their model CSR efforts significantly enhance corporate reputation. They conclude with some theoretical and managerial implications and outline some future research directions. [EconLit classifications: Q130, M140] © 2012 Wiley Periodicals, Inc.

The objective of this paper is to identify the strategies and instruments that agribusiness companies currently use to cope with the volatility of agricultural markets. This aim is achieved by means of presenting the empirical results of an online survey that was undertaken between April and August 2009 with the participation of 140 German agribusiness firms. The majority of respondents expect increasing volatilities and higher prices for agricultural produce. For managing this uncertainty, comparatively simple instruments such as long-term contracts with suppliers or customers are most widely used. But more elaborated instruments to hedge price risks will probably affect the food chain as a whole and will lead to food chain adaptations to volatile markets.

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