Dependency analysis approach for managing supply chain flexibility

More, Dileep; Babu, A. Subash

doi:10.1504/ijpm.2010.030731

Cited by 3 publications

(1 citation statement)

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“…Though the firms formulate the strategies primarily to their advantage, it has helped the rural consumers to get close to their urban counterparts in terms of buying habits. More and Subash Babu (2010) develop a systematic approach for specifying, quantifying, analysing and managing various types of dependencies in the SC, in the context of SC flexibility using known concepts like system thinking (CATWOE), process views (SCOR model) and dependency structure matrix (DSM) systematically. The work of Magnan et al (2011) indicate that high-performing firms have differentiated their supply chain capabilities in three critical areas: truly focusing on the needs of customers, communicating/sharing information with other supply chain members, and improving internal integration and alignment.…”

Section: Review Of Literaturementioning

confidence: 99%

Prospecting rural supply chain management using a structured approach

Kumar

Babu

2013

IJPM

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The Indian retail, manufacturing and infrastructure sectors are poised for rapid growth and are facing new challenges in logistics and supply chain issues related to rural areas. Various reports suggest that with over 70% of the economy centred around the rural parts of the country, these markets offer tremendous scope and many firms are looking at appropriate strategies to address this issue. However, many practitioners and researchers seem to believe that the issues related to marketing and supply chain are radically different from the traditional approaches hitherto used. It was envisaged to verify how realistic these opinions are. The approach used was to develop structural relationships involving three well known frameworks such as the supply chain operations reference (SCOR) elements, marketing processes (MP) and the marketing mix variables (MMV) in the context of rural supply chain so as to evolve strategies for understanding and managing rural supply chain better. The study revealed that there is significantly varying associations among different groups of marketing processes with the elements of SCOR and this is also true with different groups of marketing variables. The findings of the study are reported in this paper.

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Section: Review Of Literaturementioning

confidence: 99%