“…39 In Indonesia, dental services in Bali have successfully embodied coopetition, representing a harmonious combination of healthy competition and cooperation. 40,41 These dental services have not only garnered trust among domestic patients but have also emerged as a positive factor in medical tourism, drawing international patients. Demonstrating the ability to establish trust within their domestic audience before venturing internationally, the author advocates for cooperation in education and participation in scientific forums as a means of mutual Establishing trust among domestic patients is viewed as a precursor to gaining international trust, particularly with government initiatives to attract foreign players in the health industry.…”