“…Pertaining to ASEAN, some scholarly works in regional studies have remarked that the regional integration process appears to be both elitist and state-centric, with little effort thus far to consult the voices of the masses (Acharya, 2003(Acharya, & 2009Sung, 2010;Thi, 2008). The conception of "community" in ASEAN is so elitist as it lacks one of the fundamental components of success in the European Community: the involvement of the general public (Abdullah and Benny, 2013;Moorthy and Benny, 2012a, 2012bBenny and Abdullah, 2011;Benny, Abdullah and Din, 2010;Benny, Rashila and Tham, 2014).…”