Demand for Multimedia in the Classroom

Abstract

This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture format while faculty members do not. Neither students nor faculty members are enthusiastic about electronic textbooks, and students will accept them only if they save $80. Finally, preferences for multimedia are shown to differ with students who self-report differing note-taking abilities, preferences for chalkboard lectures, and the need for an engaging class. Successful multimedia adoption requires appropriate use and lowering costs for students.

Online versus Face-to-Face: Students' Preferences for College Course Attributes

“…On average, they are willing to pay approximately $120-150 for videos depending on type. This differs from the results of the undergraduate, F2F students' WTP values of $18 and $74 reported by Boyer, Briggeman, and Norwood (2009) and Flores and Savage (2007), respectively. The other difference is that undergraduate students in this study have a higher preference for video (all types) than for course notes and were willing to pay approximately $90 for course notes.…”

“…The other difference is that undergraduate students in this study have a higher preference for video (all types) than for course notes and were willing to pay approximately $90 for course notes. Boyer, Briggeman, and Norwood (2009) reported that F2F students were willing to pay approximately $45 for course notes.…”

“…Only two studies were found that estimated students' WTP for design features similar to those used in online courses (Boyer, Briggeman, and Norwood, 2009;Flores and Savage, 2007). However, both studies used data from students enrolled in F2F courses and only considered attributes allowing SC interactions.…”

Lack of lecturer clarity during instruction: Possible reason for poor throughput?

“…Several studies confirm that 21 st century students, even in developing contexts, are set to learn using sophisticated technology (Boyer, Briggeman and Norwood 2009;Crews et al 2011;Trimble 2008). Various e-learning platforms, as well as mobile devices, interactive electronic white boards, educational applications, and social media, have added a new dimension to the criteria for clarity in terms of written texts (Duhaney 2000;Ebner and Nagler 2008).…”

The Implementation of Multimedia on Physics Learning Based on Direct Instruction Model in The Topic of Light

“…Multimedia in the classroom is developed based on the assumption that the communication process in learning will be more meaningful if using various media for supporting the learning process (Boyer et al, 2009). It can attract students' interest and make it easy to understand the topic.…”