2019
DOI: 10.1017/aae.2019.21
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Demand for High-Quality Beef Attributes in Developing Countries: The Case of Ecuador

Abstract: Consumer preferences are likely to become more important in policy and market initiatives in developing countries. This study explores current and potential demand for high-quality beef in Ecuador. A survey of 547 households (including two choice experiments) was carried out in order to gather knowledge, quality perceptions, and experiences regarding Ecuadorian beef and preferences for specific beef attributes. Consumers have positive and economically significant willingness-to-pay values for all credence attr… Show more

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Cited by 13 publications
(12 citation statements)
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References 26 publications
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“…From the total sample of consumers (n = 693), most of them (67.1%) were women. This finding concurs with those of Segovia et al [18], Pierce-Colfer et al [19], Mahbubi et al [20] and Castillo and Carpio [16], supporting the argument that women dominate the decision-making for beef consumption in their family.…”
Section: Discussionsupporting
confidence: 92%
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“…From the total sample of consumers (n = 693), most of them (67.1%) were women. This finding concurs with those of Segovia et al [18], Pierce-Colfer et al [19], Mahbubi et al [20] and Castillo and Carpio [16], supporting the argument that women dominate the decision-making for beef consumption in their family.…”
Section: Discussionsupporting
confidence: 92%
“…Intrinsic and extrinsic beef attributes are important determinants of consumer´s demand for beef; however, the relative importance of these factors varies from country to country [16] or from city to city (in the same country), as it was detected in the present study. Intrinsic cues relate to physical aspects of the product (e.g., color, shape, appearance, etc.)…”
Section: Discussionsupporting
confidence: 54%
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“…In Ecuador, most slaughterhouses are public and operated by municipalities providing slaughter service at subsidized rates to wholesalers. Service quality is low with regard to animal welfare and humane handling practices [ 13 ]. The demand for high-quality beef is increasing, and consumers are willing to pay more for products obtained with better animal welfare and sanitary control [ 13 ].…”
Section: Introductionmentioning
confidence: 99%