Delivering the Goods: The Determinants of Norwegian Seafood Exports

Abstract

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Differentiation in the Atlantic salmon industry: A synopsis

“…Second, the consistently high prices in recent years (Straume et al, 2020) have diminished the motivation for suppliers to try to obtain price premiums through differentiation. On the retailer and food service side, the high prices have also made it difficult to charge an even higher price or add a premium for differentiated products.…”

“…Moreover, market size was increased by reaching new customers through reduced prices, new product development, new distribution channels and sales outlets (Asche & Bjørndal, 2011;Braekkan & Thyholdt, 2014;Braekkan et al, 2018). Norway is the leading producer of farmed salmon, with this species accounting for over 60% of the Norwegian export value of seafood since 2004 (Straume et al, 2020).…”

Salmon trout, the forgotten cousin?

“…While the production of salmon trout is moderate compared to salmon, it is still important in a Norwegian seafood sector dominated by salmon. On the top 10 list of exported products in 2016, there are 4 salmon products with fresh salmon and fresh salmon fillets occupying the two top spots (Straume et al, 2020). Whole fresh trout occupies the 10 th spot and whole frozen trout the 16 th spot.…”

Large-scale fisheries during the COVID-19 pandemic: The case of the oceangoing groundfish fleet in Norway

“…Catches from the larger vessels are landed at one of 14 independent cold storage plants spread along the coastline, from which buyers ship the lots by cargo vessels to processing plants in Norway or abroad [39] with China as the largest direct market with processing for re-exports as the main activity [40] . Given Norway’s limited population, most of the landed fish is exported [41] . The fisher pays a weekly storage fee and the NFSO charges a service fee of 0.69% of the sales value of frozen headed and gutted cod independent of sales mode.…”