Defining Social Media and Asking Social Media Research Questions: How Well Does the Swiss Army Knife Metaphor Apply?

Nau, Charlotte; Quan-Haase, Anabel; McCay‐Peet, Lori

doi:10.4135/9781529782943.n3

Cited by 8 publications

(4 citation statements)

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“…Social media has been described as a Swiss-army-knife because of its versatility in functions ranging from contact with friends, access to news, and e-commerce (Nau, Quan-Haase, & McCay-Peet, 2022). It is this versatility that has led to unprecedented growth in users globally (Statista Research Department, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Women-Focused Nonprofit Organizations and Their Use of Twitter During the COVID-19 Pandemic: Characterizing a Gendered Pandemic Through Information, Community, and Action

Nau

Quan‐Haase

McLaughlin

2023

Social Media + Society

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This study investigates how gender-focused nonprofit organizations used Twitter to advocate on behalf of women and girls during the initial stage of the COVID-19 pandemic. We collected tweets from five nonprofits including Canadian Women’s Foundation, Anova, UN Women, National Organization for Women, and Planned Parenthood. Through thematic analysis, we identified nine gender-related themes: safety, physical health, mental health, labor, economic situation, intersectional concerns, leadership, the role of gender in pandemic response and recovery plans, and supporting women’s organizations. A subsequent content analysis revealed that women’s safety, labor, and economic situation were the most prominent themes. It was also revealed that safety and intersectional concerns were raised by all organizations. We applied the theoretical framework of microblogging functions which distinguishes between information-, community-, and action-oriented tweets. Most of the tweets in our study were informational, much fewer were associated with calls to action and community engagement. Our analysis also revealed relationships between the microblogging functions and the tweets’ content themes. We found that informational tweets addressed women’s safety, physical health, economic situation, and the role of gender in pandemic response and recovery plans, while community-oriented tweets addressed women’s labor, leadership, and supporting women’s organizations. Finally, each microblogging function elicited different levels of user engagement on Twitter, with the community-oriented function receiving the largest number of “likes” compared with the information- and action-oriented functions. Our study adds to the growing body of research on social media use by feminist groups and provides novel theoretical insights by expanding the microblogging framework.

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Section: Literature Reviewmentioning

confidence: 99%

Women-Focused Nonprofit Organizations and Their Use of Twitter During the COVID-19 Pandemic: Characterizing a Gendered Pandemic Through Information, Community, and Action

Nau

Quan‐Haase

McLaughlin

2023

Social Media + Society

Self Cite

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“…Many companies tend to associate social media primarily with social networks and may overlook the broader range of dimensions and possibilities they offer. Because of their nature, which is constantly changing and evolving, they are often referred to as "digital Swiss army knife" which is why there are few formally accepted definitions of social media (Nau et al, 2022). The SAGE Handbook of Social Media Research Methods defines it as "web-based and mobile services that allow individuals, communities, and organizations to collaborate, connect, interact, and build community by enabling them to create, co-create, modify, share, and engage with content (user or bot-generated)" (Nau et al, 2022, p. 15), meaning that they encompass more than just social networks and include "blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, product/services reviews, social bookmarking, social gaming, video sharing and virtual worlds" (Aichner & Jacob, 2015, p. 258).…”

Section: The Importance Of Social Media For Smesmentioning

confidence: 99%

“…The incredible attention and exposure of social media in today's society has created an entirely new communication landscape (Kietzmann et al, 2011) and has become part of a paradigm shift where companies interact intensively with their consumers (Eurostat, 2020). The role of customers as listeners/viewers who merely absorbed information has been replaced by an active and responsive audience that provides feedback (Nau et al, 2022). Their words have power and can influence brand value and image, company reputation, product loyalty, and company financial results.…”

Section: The Importance Of Social Media For Smesmentioning

confidence: 99%

Organizational use and adoption of social media through TOE framework

Cvjetković

2023

Management (Split, Online)

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The increasing importance of social media as a communication and marketing tool is reshaping how companies engage with their customers. Despite its numerous advantages, the social media adoption rate remains low among small and medium-sized enterprises (SMEs) in Croatia. Therefore, this study aims to recognize the primary elements that affect the acceptance of social media by small and medium-sized enterprises (SMEs). The research observes social media as a technological innovation and investigates its implementation within Croatia, a developing country. Using the TOE model as a guiding theoretical framework, a comprehensive agenda examines social media adoption within the technological, organizational, and environmental contexts in which SMEs operate. The research relies on an empirical analysis conducted on 86 surveyed SMEs. By applying the PLS-SEM method, the results showed that the technological and environmental contexts, as higher-order constructs, positively and significantly influence the adoption of social media in Croatian SMEs. The study is important because it contributes to the body of knowledge on social media adoption in developing countries and guides key personnel in SMEs in adopting social media in their organizations.

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“…Akan tetapi, setiap penelitian pasti membutuhkan kerangka teoritik. Dalam penelitian ini, konsep teoritik media sosial mengacu layanan mobile dan berbasis web yang memungkinkan individu, komunitas, organisasi untuk melakukan kolaborasi, koneksi, interaksi, dan membangun komunitas dengan cara menciptakan, mereproduksi, memodifikasi, membagi konten baik itu yang dibuat oleh pengguna ataupun bot (Nau et al, 2022).…”

Section: Pendahuluanunclassified

Obesitas, Olahraga, dan Diet

Setiawan

2023

joker

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Tranformasi media sosial kontemporer telah menggeser fungsi dan statusnya sebagai representasi realitas sosial menjadi realitas sosial itu sendiri. Data media sosial kini menjelma menjadi data raksasa atau disebut sebagai big data. Penelitian ini memfokuskan pada bagaimana netizen mengkonstruksi wacana obesitas melalui media sosial. Secara lebih khusus, tujuan penelitian adalah untuk menganalisis sentimen netizen terhadap konten Twitter yang membahas tentang obesitas, olahraga, dan diet dengan basis analitik big data. Metode penelitian ini berada di bawah payung metodologi penelitian media sosial. Teknik pengumpulan data dilakukan dengan mengekstraksi konten Twitter dari bulan Maret 2022 sampai Februari 2023. Proses ini menghasilkan 14.763 tweets dengan melibatkan 13.884 pengguna yang melakukan: komentar sebanyak 6.001,retweets sejumlah 32.216, dan likes sebanyak 147.086. Analisis dilakukan secara algoritmatik dari penyedia layanan analisis big data untuk memberikan informasi konteks proses media sosial dan analisis sentimen berbasis kecerdasan buatan. Analisis kedua bersifat kualitatif dengan mengandalkan metodologi interpretasi untuk mengonstruksi tema dari data. Hasil penelitian menunjukkan sajian tentang konteks netizen melalui informasi demografi dan engagement dengan konten Twitter. Analisis berbasis kecerdasan buatan ini juga dapat mengkategorisasikan sentimen berdasar sifat negatif, netral, dan positif. Selanjutnya, analisis sentimen kualitatif menyajikan dua tema, yakni tentang (1) kecenderungan sentimen negatif terhadap obesitas dan (2) ragam sentimen terhadap olahraga dan diet terkait dengan isu obesitas. Penelitian ini menyimpulkan bahwa kombinasi analitik kecerdasan buatan di dalam big data dan analisis kualitatif yang menyandarkan pada kekuatan manusia sepenuhnya dapat menjadi desain metodologi baru. Dalam hal wacara obesitas, olahraga, dan diet, analisis skala besar dapat diekstraksi, diolah, dan disajikan. Sedangkan analisis kualitatif dapat menisik sisi kedalaman emosional yang menyertai konten media sosial.

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Defining Social Media and Asking Social Media Research Questions: How Well Does the Swiss Army Knife Metaphor Apply?

Cited by 8 publications

References 0 publications

Women-Focused Nonprofit Organizations and Their Use of Twitter During the COVID-19 Pandemic: Characterizing a Gendered Pandemic Through Information, Community, and Action

Women-Focused Nonprofit Organizations and Their Use of Twitter During the COVID-19 Pandemic: Characterizing a Gendered Pandemic Through Information, Community, and Action

Organizational use and adoption of social media through TOE framework

Obesitas, Olahraga, dan Diet

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