AbstrakDi Indonesia terdapat sebutan "Generasi Menunduk" ataupun "Antisosial" sebagai salah satu dampak dari penggunaan teknologi media seperti ponsel pintar. Salah satu bagian dari perilaku penggunaan ponsel pintar di tempat umum yang belum banyak dibahas adalah perilaku phubbing, yaitumasyarakat cenderung fokus menatap ponsel daripada melangsungkan komunikasi tatap muka termasuk ketika makan bersama di restoran. Menggunakan pendekatan kualitatif, penelitian ini bertujuan menggambarkan penyebab pelanggan restoran melakukan phubbingserta persepsi pelanggan mengenai penyediaan intervensi sebagai alternatif solusi untuk mengurangi perilaku phubbing. Wawancara semi-terstruktur dilakukan terhadap dua puluh orang pelanggan restoran dan tujuh orang dari pihak penyedia jasa restoran. Analisis tema terhadap respons partisipan menunjukkan tiga alasan penyebab phubbing: obsesi terhadap ponsel, Fear of Missing out (FoMo), dan kecanduan game. Dampak penyebab phubbing diketahui: memunculkan perasaan diabaikan, tidak dihargai, gangguan dalam berkomunikasi, dan memunculkan perasaan negatif. Penyediaan intervensi anteseden dipersepsi sebagai alternatif cara mengurangi perilaku phubbing di restoran. Penelitian selanjutnya perlu mengulas penyusunan program intervensi.Abstract "Generasi Menunduk" or "Antisosial" are terms used in Indonesia as the effects of excessive media technology usage such as smart phones. The aspect of using smart phones in a public place that has not been much discussed is phubbing behavior, in whichpeople tend to focus on looking at cellphones rather than holding face-to-face communication, including in the context of being restaurant customers. Using a qualitative approach, this study aims to describe the causes of restaurant customers for phubbing and customer perceptions about providing intervention as an alternative solution to reduce phubbing behavior. Semi-structured interviews were conducted with twenty restaurant customers and seven restaurant service providers. The theme analysis of participants' responses shows three reasons for phubbing: obsession with cellphones, Fear of Missing out (FoMo), and game addiction. The impact of phubbing causes is known: enhanced feelings of neglect, disrespect, disturbances in communication, and enhanced negative feelings. Intervention of antecedents is perceived as an alternative method to reduce phubbing behavior in restaurants. Further research is needed to examine the effectiveness of intervention programs.