“…Patients are increasingly preoccupied by gambling and so begin to neglect other formerly self-relevant stimuli and behaviors. Psychologically, the evaluation of personal relevance or self-relatedness, as previous studies have called it [de Greck et al, 2008[de Greck et al, , 2009Kelley et al, 2002;Northoff and Bermpohl, 2004;Northoff et al, 2006;Phan et al, 2004], describes how important and how close to themselves subjects experience specific stimuli. Neurobiologically, tasks that engage the notion of self-relatedness, and hence personal relevance have implicated regions from reward circuitry such as the NACC, VTA, and the VMPFC [de Greck et al, 2008;Northoff et al, 2006;Northoff et al, 2007;Phan et al, 2004].…”