This letter studies a pilot sharing scheme for spectrum-sharing massive MIMO networks, where primary network (PN) can lease portion of orthogonal pilots to secondary network (SN) for channel estimation. We assume that PN and SN are rational and selfish, and they aim at maximizing their revenue when pilots are traded. Then, we propose a price-based iterative optimal pilot allocation algorithm to obtain win-win paradigm, while guaranteeing the primary user ratio (PUR) of the primary cell. Simulation results reveal that PN can achieve more revenue by sacrificing limited pilots while decreasing total interference to adjacent cells. , vol. 23, no. 2, pp. 201-220, Feb. 2005. DOI:10. 1109/JSAC.2004 L. Sboui, Z. Rezki, and M. S. Alouini, "A unified framework for the ergodic capacity of spectrum sharing cognitive radio systems," IEEE Trans. Wireless