Decoding the Branded App Engagement Process : A Grounded Theory Approach

Kumar, Harish; Tuli, Nikhita

doi:10.14329/apjis.2021.31.4.582

Cited by 3 publications

(3 citation statements)

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“…Future research may also consider the theory of interactive media effects and the consumer culture theory to investigate this phenomenon. Qualitative exploration through ethnography, grounded theory, and phenomenology might provide interesting insights (Kumar and Tuli, 2021). Lastly, the study is limited to online impulse buying via mobile AR apps.…”

Section: Discussionmentioning

confidence: 99%

Exploring the role of augmented reality in online impulse behaviour

Kumar

Srivastava

2022

IJRDM

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PurposeThis study aims to examine the role of augmented reality (AR) in online impulse behaviour for highbody-involvement products. This study further explores whether flow and spatial presence mediate the link between AR and online impulse behaviour.Design/methodology/approachThe authors collected 255 responses from shopping mall visitors and used SPSS (21.0) (PROCESS macro) and AMOS 21.0 to test the hypothesised model.FindingsThe findings reveal that AR virtual try-on significantly influences online impulse behaviour by providing hedonic value and reducing product risk prior to purchase. Second, flow and spatial presence partially and complementarily mediate the relationship between AR characteristics, hedonic value, and product risk.Originality/valueTheoretically, this study extends the literature on AR and online impulse behaviour from a psychological perspective, and it broadens managers' understanding of how they can use AR as a tool to increase sales.

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Section: Discussionmentioning

confidence: 99%

Exploring the role of augmented reality in online impulse behaviour

Kumar

Srivastava

2022

IJRDM

Self Cite

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“…The emergence of hotel brand mobile applications has coincided with the widespread usage of smartphones and mobile devices. These apps have revolutionized how travelers access information and make bookings while on the move, providing personalized experiences and fostering improved guest engagement [11]. However, it is important to note that a significant portion of these applications are adopted and utilized by online travel agencies (OTAs) and large hotel chains.…”

Section: B Trends In the Hospitality Industrymentioning

confidence: 99%

GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts

Alom,

Al-Qasem Al-Hadi,

Jothi

et al. 2024

JIWE

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One of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to Online Travel Agencies (OTAs) that solely focus on room sales, hindering the establishment of a strong brand image for boutique hotels and resorts. Considering the heavy reliance on OTAs, this paper focuses on the development of GoHoliday, a cross-platform mobile app prototype that aims to bridge the gap between boutique hotels and users. This mobile application seamlessly integrates a booking engine, an AI assistant for trip planning, and an experience-sharing platform, enhancing the app's capabilities alongside other features. By implementing the GoHoliday mobile application, boutique hotels can maximize their reach and establish a distinct brand identity by directly serving their valuable guests with more personalized arrangements.

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“…Pasaribu and colleagues (2013) conducted a survey and found consumers’ attitude toward online advertising and brand recognition on social media affected purchase intention. A recent study by Kumar and Tuli (2021) explored how and why users engage with branded mobile apps. They found that privacy and security, as well as brand-related aspects (e.g., popularity and reputation) of an app were among the main reasons for users’ cognitive and affective engagement with the app.…”

Section: Introductionmentioning

confidence: 99%

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

Chen,

Parker

2023

Journal of Cognitive Engineering and Decision Making

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The current study examined the effects of security score framing, time pressure, and brand familiarity on mobile application choices. Past research has found the framing of safety versus risk scores affects how potential risks for mobile apps are communicated to users. Both time pressure and brand familiarity have been shown to affect consumers’ purchase behaviors but not yet for app-selection decisions. The current study examined the effects of time pressure and brand familiarity on the effectiveness of risk displays (framed as safety or risk) for mobile apps. Participants were shown screenshots of various apps with these factors manipulated, and they were to choose one out of six apps. Our findings indicate that users rely heavily on brand familiarity when choosing apps, which could lead to insecure decisions. Additionally, security scores guided app choices toward more secure apps when framed as safety than when framed as risk, although this advantage was only evident without time pressure and disappeared under time pressure. The design implications call for more careful screening and user education about the potential risks associated familiar apps, as well as the need of new security design solutions to help users under time pressure.

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Decoding the Branded App Engagement Process : A Grounded Theory Approach

Cited by 3 publications

References 0 publications

Exploring the role of augmented reality in online impulse behaviour

Exploring the role of augmented reality in online impulse behaviour

GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

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