Summary
Cruise tourism represents a strategic sector for the economic growth of several countries, impacting on different direct and indirect markets. The arrival of cruises in a city represents an unmissable opportunity to increment its tourist market penetration. Nevertheless, the management of an unforeseen number of passengers that need to visit a city in a short time may also have a negative impact, so reducing the expected benefits. This is mainly due to the difficulty of taking the right decisions when organizing the dispatching of passengers in different city areas since these decisions depend on several conditions that can also dynamically occur, and may have an impact on different city sectors. Here, a decision support system is proposed to help involved stakeholders to make decisions to plan passengers' transportation in the city and also to evaluate the consequences for the city if the plans are really implemented. The system is designed according to the multi‐agent paradigm, so allowing one to easily manage the necessary coordination among different entities and data sources that are usually distributed and need to cooperate to provide useful suggestions. In addition, a prototype of a web‐based application is provided to end users, so that it can run on heterogeneous platforms, and it can be easily accessed by different users from different devices, as it is the case for the considered application domain.