Decision Orientations towards Shopping and Buying among Young-Adult Malays in the Universities

Abstract

The learning processes that every consumer goes through would be the determining factors to the decisions a consumer makes when one is purchasing a product or paying for a service. Consumer educators and those involved with consumer interest studies in general consider the above statement as extremely obvious even though one might assume that consumers' learning and decision-making are a related phenomenon. In essence, such relationship has not been systematically explored in consumer research (Sproles & Sproles, 1990). As the number of product increases and the variety of goods available in the stores and shopping malls multiplies, this helps to broaden-up consumer choices. Similarly, with the availability of multi-component products and electronic purchasing capabilities not only it has broadened the sphere of consumer choice, it also adds complication in making a purchase decision. Based on the examination of the types of consumer decision-making styles in the literature, an instrument was developed to measure the "general orientations toward shopping and buying" and samples from undergraduate students from several universities in the northern region of West Malaysia were used.

Towards a better understanding of fashion clothing purchase involvement

“…Our study is directed towards understanding the influence of materialism and religiosity on consumer choice and the desire for the material products such as fashion clothing. Malaysia is considered an attractive market because of the young adult representation in lucrative market segment and the increase in purchasing power (Mokhlis, 2009a;Salleh, 2009a, 2009b;Wan Omar et al, 2009;Ali et al, 2015). Despite the fact that majority of the young adults are college students and unemployed, college students represent a significant market segment for many products and services Salleh, 2009a, 2009b;Moschis and Cox, 1989).…”

Asian Social Science, Vo. 5, No. 12, December, 2009. All in one PDF file.

“…Since its introduction, there has been a series of investigation aimed at testing the generalizability of the CSI across different countries: the USA (Lysonski, Durvasula & Zotos, 1996;Wickliffe, 2004), South Korea (Hafstrom, Chae & Chung, 1992;Wickliffe, 2004), China (Fan & Xiao, 1998;Hiu, Siu, Wang & Chang, 2001), New Zealand (Durvasula, Lysonski & Andrews, 1993;Lysonski et al, 1996), Greece (Lysonski et al, 1996), India (Lysonski et al 1996;Canabal, 2001), Germany (Walsh, Mitchell & Thurau, 2001), UK (Mitchell & Bates, 1998), South Africa (Radder, Li & Pietersen, 2006), Turkey (Gonen & Ozmete, 2006), Brazil (Dos Santos & Fernandes, 2006), Iran (Hanzaee & Aghasibeig, 2008) and Malaysia (Mokhlis, 2009;Wan Omar et al 2009). These studies confirmed varying portions of the original CSI, indicating that the US eight factors are not consistent in other cultures.…”

“…Radder et al's (2006) study is the only exception that examines decision-making styles of Chinese, Motswana and Caucasian students in South Africa. In Malaysia, two published studies on decision-making styles are identified, namely Mokhlis (2009) and Wan Omar et al (2009), both of which sampled the student market. While these two studies provided important insights into consumer behavior within the specific context of Malaysia, the studies did not looked at ethnic variation in consumer decision-making styles.…”

Decision-making Styles of Individualist and Collectivist Automobile Consumers in Australia

“…There have been some attempts to identify differences in decision-making between Eastern and Western cultures in past research (Omar, Ali, Hussin, & Rahim, 2009). For example, decision-making in collectivist cultures is generally a group activity (Doran, 2002).…”