Decision-Making Strategies for the Choice of Energy-friendly Products

Waechter, Signe; Sütterlin, Bernadette; Siegrist, Michael

doi:10.1007/s10603-016-9328-6

Cited by 6 publications

(4 citation statements)

References 60 publications

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“…Eye-tracking research, for instance, can be used to study decision-making strategies and it can also help to understand attribute-processing strategies. While most research on decision-making strategies in choice experiments is related to ANA as an attribute processing strategy McSorley 2015, Van Loo et al 2018), other non-compensatory decision-making strategies could also be investigated using eye tracking, such as lexicographic strategies (e.g., Waechter, Su ¨tterlin, and Siegrist 2016).…”

Section: Future Research Avenues For Eye Trackingmentioning

confidence: 99%

On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

Loo

Grebitus

Nayga³

et al. 2018

Applied Eco Perspectives Pol

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When buying a product, consumers are confronted with a host of information presented to them. However, this information can only affect shoppers' choices if they pay attention to it. Eye tracking can measure visual attention to information. Most recently, agricultural and food economics research has combined eye tracking and valuation methods to give insight into the relation between visual attention, preferences, and choices. We present an overview of the eye-tracking literature, and discuss theory and applications. Also, insights on how to measure visual attention and choice are provided. While eye tracking has its challenges, there are interesting future research avenues that can be explored by agricultural and food economists using eye tracking.When shopping for food products, consumers face countless decisions, and are exposed to a lot of information in the retail environment (Messer, Costanigro, and Kaiser 2017). When studying the impact of information provision on food choice, it is often assumed that all information is attended to.

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Section: Future Research Avenues For Eye Trackingmentioning

confidence: 99%

On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

Loo

Grebitus

Nayga³

et al. 2018

Applied Eco Perspectives Pol

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“…The main challenge to the success of competitive positioning is that consumers have many options, limited information and brand preference (Trout and Rivkin, 1996). In a purchase situation, consumers are confronted with a wide range of information that can influence the decision-making process (Waechter et al, 2017). By functioning as a means of assessing product differentiation and uniqueness, brands strengthen consumer's trust in the decision-making process and, thus, reduce the difficulties associated with their experience and credence qualities (Chung et al, 2013;Emari et al, 2012;Huang and Sarigöllü, 2014).…”

Section: Introductionmentioning

confidence: 99%

Developing a scale for brand competitive positioning: a study in the home appliance industry

Renani

Aghdaie

Shafiee

et al. 2020

JM2

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Purpose The purpose of this study is to identify the factors affecting brand competitive positioning (BCP) and its components in the home appliance industry and also to develop a scale for it, considering both the seller’s and the buyer’s side. Design/methodology/approach The factors were investigated both qualitatively and quantitatively. Data was collected from findings of previous research as well as interviews with experts in the industry. After conducting thematic analysis, the extracted factors were confirmed by experts. A total of 400 samples was used to test the BCP scale. Respondents were the customers of some selected home appliance brands. Findings The results of exploratory and confirmatory factor analyses indicated that seven main factors influenced BCP, including product quality, service quality, perceived price, sales and distribution, marketing communication, market orientation and reputation and background. Also, the five components of BCP are distinctiveness, desirability, credibility, value for money and top of the mind awareness. Originality/value Modelling a new scale on BCP is of considerable importance. Using mixed method, the current study presents a new scale named Brand Competitive Positioning Scale.

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“…Since consumer preferences are becoming more diverse with expanded supplier offers, it is important to understand how consumers make decisions about energy products and services when those decisions necessitate trade-offs between various benefits and costs [7,8]. Understanding consumer preferences and identifying their potential heterogeneity when valuing various products and services together with their attributes is crucial for effectively addressing consumers' needs.…”

Section: Introductionmentioning

confidence: 99%

Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers

2020

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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.

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Decision-Making Strategies for the Choice of Energy-friendly Products

Cited by 6 publications

References 60 publications

On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices

Developing a scale for brand competitive positioning: a study in the home appliance industry

Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers

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