Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical factor which allows customers to choose an online store. Online merchants need to find ways to keep trusting customers satisfied and loyal. This paper investigates how customer loyalty can be created and/or enhanced in online shopping. The statistical population of the study includes the customers of several online stores in Iran. Data collection is carried out using a questionnaire. The results indicate that information security and website performance influence eservice quality both positively and directly. Also, responsiveness, compensation, and contact positively influence e-recovery. E-recovery has positive impact on e-loyalty, which in turn significantly affects online repurchase.

Tourist engagement has recently emerged in both academic and practitioner discussions. However, empirical inquiry on tourist engagement as a predictor of tourist citizenship behavior is scarce. The purpose of this research is to investigate the relationship between tourist engagement, relationship quality, and tourist citizenship behavior in hotels. Participation and social interaction have been considered the tourist engagement dimensions. Relationship quality as a multidimensional variable included satisfaction, trust, commitment, and intimacy, while tourist citizenship behavior is defined as a unidimensional variable. A structural equations approach was applied to the 690 data sets obtained from travelers of selected hotels. The results indicate that tourist engagement dimensions have a positive impact on the relationship quality dimensions. On the other hand, the effect of relationship quality dimensions on tourist citizenship behavior has been positive. This research can help researchers and hotel managers find ways to strengthen relationship quality between hotels and customers. Regarding hotels’ limited resources for promotional activities, the results could help managers formulate plans to persuade tourists to express citizenship behavior toward hotels, which help hotels establish competitive advantages.

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Purpose This paper aims to assess the contribution of competitiveness factors in how small and medium-size enterprises (SMEs) would access competitive advantage (CA) by focussing on industry structure and devise a conceptual model thereof. Design/methodology/approach The enterprises from three industries consisting of knowledge-based, single-use medical device producers and construction stone cutting each with different structures were assessed. The method is qualitative and quantitative where grounded theory and exploratory factor analysis (EFA) are applied. The initial survey involves 36 deep semi-structured interviews with some of the top managers of each of the three selected industries and a questionnaire distributed among 158 individuals with 46 structured questions. Findings The findings indicate that the micro-competitiveness factors are more contributive in achieving CA than macro factors as follows: in knowledge-based enterprises, customer relationship management (CRM), goods/services features and knowledge management are the most important variables. As to single-use medical device production industry, the sales force, sales promotion, and CRM are the most effective factors. Regarding construction stone-cutting industry, quality of the stone, sales promotion, and advertisement play the same role. The results of the EFA indicate that the three impressive factors, including capabilities of the enterprises, strategies of the enterprises and macro factors, are the extracted factors. Practical implications The findings here would assist SMEs’ managers in identifying the most essential factors in accessing CA. Originality/value The innovation of this study is that although there exist many studies on SMEs and their CAs, this study seeks the models of CA among SMEs in industries with different structures.

Purpose This paper aims to investigate the impact of memorable destination experience and destination attractiveness on tourist-destination identification and destination love. It also investigates the moderating role of gender. Design/methodology/approach Using the cluster sampling method, the study selected cities of a developing country with the most popular destinations. A questionnaire survey was used to collect data from a sample of foreign and domestic tourists. To test the research model, a covariance-based structural equation modelling approach was adopted. Findings According to the results, destination attractiveness and memorable experience had a positive effect on tourist-destination identification. Similarly, tourist-destination identification positively influenced destination love. In addition, destination love impacts the intention to revisit and word-of-mouth. Finally, the results indicate that gender moderates some of these relationships. Originality/value Understanding what items can create strong bonds between destination and tourist is of great importance. By providing a validated conceptual model that traces the relationship between memorable experience, destination attractiveness and tourist-destination identification through cognitive, affective and evaluative dimensions, this study attempts to answer prior calls for examination from the viewpoint of tourism scholars.