2011
DOI: 10.17705/1jais.00255
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Decision Factors for the Adoption and Continued Use of Online Direct Sales Channels among SMEs

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citations
Cited by 71 publications
(57 citation statements)
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References 92 publications
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“…Thirdly, it supports the findings of existing literature that indicate that the adoption of e-commerce among SME is low (Li et al, 2011), as well as that SME are mainly using their websites in a static way to communicate information (García-Borbolla et al, 2005;Meroño-Cerdan and Soto-Acosta, 2007).…”
Section: Theoretical Contributions and Practical Implicationssupporting
confidence: 84%
See 1 more Smart Citation
“…Thirdly, it supports the findings of existing literature that indicate that the adoption of e-commerce among SME is low (Li et al, 2011), as well as that SME are mainly using their websites in a static way to communicate information (García-Borbolla et al, 2005;Meroño-Cerdan and Soto-Acosta, 2007).…”
Section: Theoretical Contributions and Practical Implicationssupporting
confidence: 84%
“…This conclusion is also partially supported by the e-commerce adoption literature, whose findings reveal that SME are adopting e-commerce at a slow pace (e.g., Li et al, 2011). For example, according to official data, Portuguese SME represent 99.9% of all enterprises, employ 78.5% of all employment and generate approximately 58.8% of the turnover (INE, 2013); simultaneously, Portugal is one of the EU28 countries with the lowest website adoption level by SME -58%, which compares with 93% of Finland, 92% of Denmark or 89% of Sweden (Eurostat, 2013).…”
Section: Discussionmentioning
confidence: 60%
“…Email is considered more useful than Facebook which is supported by [23] and [25] who have identified that relative advantage plays important role in use of new technology by small businesses. Similar business owners are using the page successfully while the participants are unable to take advantage of the page.…”
Section: Constructs Extending Utaut For Microbusinessmentioning
confidence: 98%
“…The technology adoption literature on small and medium enterprises identifies relative advantage as the main factor in post technology adoption [23]. Information systems compliment the informal communication systems existing internally and externally [24].…”
Section: Literature Reviewmentioning
confidence: 99%
“…For this task, they are bound to be on a continuum of irrationality or rationality, being risk taking or risk averse (Li et al, 2011;Mpofu & Watkins-Mathys, 2011;Wang & Ahmed, 2009). These attitudes are a result of the cognitive limitations of individuals and the cost of gathering and processing information for the decision-making task.…”
Section: 2mentioning
confidence: 99%