“…In addition, Barney (2002) advocated as well accounting and financial related aspects in measuring organization's competitive advantages. Financial data including average daily rate (ADR), revenue per available room (RevPAR), average room rate (ARR) (Enz et al, 2014;Hung, Shang, & Wang, 2010;Lee & Jang, 2011), and occupancy rate (Jeffrey & Barden, 2000, 2001O'Neill, 2011;Wu et al, 2010), they are the most commonly used ones as revealed from previous hospitality literatures concerning hotel business performance. Thus, financial related factors are chosen to be examined in this study.…”